The company behind Post-it Notes is 3M Company, also known as Minnesota Mining and Manufacturing Company. 3M is a multinational conglomerate corporation based in the United States. It was founded in 1...
Post-it Extreme Notes are a new line of sticky notes designed for the toughest and roughest environments. To promote these new extreme notes, a TV spot has been created that features the well-known sports journalist Marty Smith.
The TV spot starts with Smith in a busy sports stadium, where he accidentally spills his coffee on his notes. As any ordinary sticky note would do, they start to fall off, causing him a great deal of frustration. However, with Post-it Extreme Notes, this is not the case. The notes instantly stick to the surface, even after being covered with coffee, oil, and water.
The TV spot goes on to show how Extreme Notes can withstand extreme conditions, including tough weather, rough surfaces, and harsh chemicals. The notes remain securely in place, which ensures that no matter what, your message will not be lost.
The ad concludes with Smith holding up an Extreme Note, which has successfully withstood all the extreme conditions thrown at it. The message here is simple – if you need a reliable and durable way to take down notes, then Post-it Extreme Notes are the way to go.
In summary, through the Marty Smith TV spot, Post-it Extreme Notes are introduced as a product designed to endure even the harshest rough environments. They are inherently different from traditional sticky notes and have proven through tests that they are durable. This is a key selling point in a world that requires constant movement and adaptation.
Post-it Extreme Notes TV commercial - Spill produced for Post-it was first shown on television on March 24, 2019.
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