The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

Isaiah Amir Mustafa Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.

Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.

Isaiah Mustafa (born February 11, 1974 height 6' 3½" (1,92 m)) is an American actor and former NFLpractice squadwide receiver. Mustafa is widely known as the main character for a series of Old Spice TV commercials, The Man Your Man Could Smell Like.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

The commercial for Old Spice has gained widespread popularity since the time it was aired because of its ridiculousness. But as with every other ad, this commercial is no exception to the uses of rhetorical appeal. One ethical fallacy in this Old Spice commercial is the appeal to false authority.