What the Visit California TV commercial - What If is about.
The Visit California TV Spot, 'What If,' is an awe-inspiring advertisement that encourages viewers to embark on their ultimate adventure in the Golden State. The ad begins with a man standing on a cliff, gazing out over a breathtaking vista as he ponders all the possibilities that exist if he seizes the day. As he contemplates the endless adventures that await him in California, a rhapsodic voiceover narrates his thoughts, painting a picture of a world where anything is possible.
The TV spot takes viewers on a journey through California's stunning landscapes, from desert valleys to towering forests, inspiring them to discover all the Golden State has to offer. It showcases a diverse range of activities that can be experienced in California, such as surfing, horseback riding, and hiking, among others.
The ad's message is clear: the possibilities in California are endless and only limited by one's imagination. The Visit California TV Spot, 'What If,' is a call to action for adventurers and dreamers alike to come to the Golden State and experience all that it has to offer. It is not just an invitation, but a challenge to create your own adventures and live life to the fullest.
Visit California TV commercial - What If produced for
Visit California
was first shown on television on April 12, 2021.
Frequently Asked Questions about visit california tv spot, 'what if'
Whether you are looking for culture or nightlife, California has it all. With world-renowned museums, delicious restaurants, and lively bars, you will never find yourself bored. And if you want to get out of the city for a day or two, there are plenty of scenic hikes and breathtaking beaches within driving distance.
Create a Storyline or Jingle
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Visit California is a nonprofit 501(c) corporation with a mission to develop and maintain marketing programs – in partnership with the state's travel industry – that keep California top-of-mind as a premier travel destination.
What would a California dream be without a few famous faces? The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.
Stretching along the Pacific Coast, California's shores are lined with beautiful beaches. Whether your interest is piqued by riding waves with your surfboard, exploring tidepools, or simply lounging in the sun, the Golden State has a stretch of sand for you.
Nicknamed “the Golden State”, California is known for its golden hills, sunny weather, and diverse landscape. From the spectacular Golden Gate Bridge to the enchanting Yosemite National Park, California has something for everyone.
It Helps Relieving Stress
Recent studies have shown that stress is the number one cause of binge-watching TV. Long viewing has a unique ability to release the constant tension in a world full of work and responsibilities.
Advertising must be interruptive - that is, it should make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. To work, advertising must also be credible, unique, and memorable. Like all effective marketing support, it must be built upon a solid positioning strategy.
The main goal of the California missions was to convert Native Americans into devoted Christians and Spanish citizens. Spain used mission work to influence the natives with cultural and religious instruction.
Built and rebuilt over a fifty-year span, the California mission churches lack uniformity in style although their ancillary parts - or the compound considered as a whole - do have several stylistic features in common: flat or low-pitched roofs with deep eaves; arcaded corridors (portales); stepped belfries or campanarios; ...
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