What the Goya Foods TV commercial - Mes de la herencia Dominicana is about.

Goya Foods, the well-known Hispanic food brand, recently released a television advertisement, ‘Mes de la herencia Dominicana’ (Month of the Dominican heritage), to commemorate the Hispanic Heritage Month in September. The ad celebrates Dominican cuisine and culture, and showcases some of the brand’s most popular Dominican products.

The Goya Foods TV spot starts with a beautiful panoramic shot of the Dominican Republic’s lush green fields, followed by a close-up of a woman who introduces herself in Spanish as a proud Dominican. The ad then takes us on a journey through the country's vibrant culture, showcasing traditional Dominican dances, music, and art. We also see shots of families gathered around the dinner table, enjoying delicious Dominican dishes made with Goya products.

Throughout the commercial, soft music plays in the background, which adds to the joyous and celebratory ambiance. At the end, we hear the voice-over urging viewers to celebrate their Hispanic heritage by cooking with Goya products, "Celebra tu herencia dominicana con los productos de Goya" (Celebrate your Dominican heritage with Goya products).

The Goya Foods TV Spot is an excellent example of how a brand can celebrate different cultures. By creating an ad that highlights one of the Hispanic culture's most important aspects - food, Goya Foods reinforces its commitment to celebrating and promoting diversity. The commercial is also an excellent way for the brand to connect with the Hispanic community, as it celebrates a culture that many of its customers come from. Overall, the advertisement is colorful, celebratory, and encourages everyone to take pride in their heritage.

Goya Foods TV commercial - Mes de la herencia Dominicana produced for Goya Foods was first shown on television on February 12, 2023.