What the CarMax TV commercial - Frank is about.

Title: CarMax TV Spot, 'Frank': A Journey Towards Empowerment

Introduction:CarMax, one of the leading used car retailers in the United States, has always been known for its creative and captivating television commercials. In their TV spot titled 'Frank,' CarMax takes viewers on an emotional journey, highlighting the transformative power of buying a car and the sense of empowerment it brings. This spot revolves around the story of Frank, a middle-aged man who finds himself stuck in a monotonous routine and yearning for change.

Scene 1: Monotonous RoutineThe commercial opens with a shot of Frank waking up in his small, cluttered apartment. We see him mechanically going through the motions of getting ready for work, his face reflecting a sense of monotony and discontent.

Scene 2: Discovering CarMaxOne day, during his lunch break, Frank stumbles upon a CarMax dealership nestled amidst the bustling cityscape. He is intrigued by the array of cars on display and decides to step inside. The friendly CarMax staff greets him warmly, providing him with a memorable first impression.

Scene 3: The Test DriveFrank is taken on a test drive in a sleek black sedan. As he grips the steering wheel, his face lights up with a newfound excitement. The car's powerful engine roars to life, and Frank can't help but smile as the wind rushes through the open windows.

Scene 4: Journey Towards EmpowermentThe camera pans to various moments of Frank's life as he embraces the power of a car. We see him exploring new destinations, embarking on adventurous road trips, and reconnecting with nature. The scenic beauty and thrilling experiences captured on screen symbolize Frank's journey towards personal empowerment and liberation from his mundane routine.

Scene 5: Empowering OthersAs the commercial draws to a close, Frank's transformation comes full circle. We see him sharing his newfound sense of empowerment with his loved ones – taking his kids to their favorite amusement park, assisting a friend with a challenging move, and even volunteering for community projects. Frank's car purchase has not only changed his life but also enabled him to positively impact the lives of those around him.

Conclusion:CarMax's TV spot, 'Frank,' showcases the transformative power of purchasing a car from their dealership. The commercial invites viewers to imagine a life beyond the ordinary, where personal freedom intertwines with the joy of driving. CarMax portrays the purchase of a car not just as a transaction, but as a catalyst for personal growth, self-discovery, and the ability to empower others. Through Frank's story, CarMax underscores the immense potential that awaits anyone willing to take the leap and unlock a world of endless possibilities on the open road.

CarMax TV commercial - Frank produced for CarMax was first shown on television on March 9, 2014.