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Advertisers of the Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole

Old Spice Body Wash TV commercial - Running on Empty
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice Body Wash TV commercial - Running on Empty is about.

Old Spice Body Wash TV commercial - Running on Empty

The Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole is a hilarious ad that showcases the effectiveness of Old Spice Body Wash. The 30-second ad features comedian Deon Cole, who plays an office worker who is running on empty and searching for a way to recharge his batteries.

As the ad begins, we see Deon Cole walking into the office looking disheveled and tired. He sets down his briefcase and slumps down in his chair, clearly in need of some energy. Suddenly, a tall, handsome man dressed in a white tracksuit enters the room and hands Deon a bottle of Old Spice body wash.

The man tells Deon that the body wash will fill him with the energy he needs to tackle the day. Skeptical at first, Deon reluctantly takes the bottle and sniffs it. Suddenly, his body is transformed into a supercharged engine, and he takes off running around the office, leaving a trail of smoke behind him.

As Deon runs, the camera pans to his co-workers, who look on in amazement. One co-worker even comments that he wishes he had some of that Old Spice body wash. The ad ends with a close-up of the Old Spice logo and the tagline, "New Old Spice Hydro Wash. Rehydrate and energize."

The spot is an excellent example of Old Spice's unique and quirky brand of humor. The ad is fast-paced, funny, and memorable, making it an effective marketing tool for the brand. Overall, the Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole is an entertaining and effective ad that showcases the benefits of using Old Spice body wash.

Old Spice Body Wash TV commercial - Running on Empty produced for Old Spice was first shown on television on January 19, 2019.

Frequently Asked Questions about old spice body wash tv spot, 'running on empty' featuring deon cole

Old Spice Wilderness Dry Spray TV Spot, 'Family Reunion' Featuring Deon Cole, Gabrielle Dennis, La La Anthony, Dinora Walcott.

Cole is part of a television ad campaign for Old Spice body wash, alongside actress/comedian Gabrielle Dennis. Cole has a recurring role on the ABC sitcom Black-ish as Charlie Telphy. Cole was promoted to a main role beginning with season 4. He then made some appearances in the Black-ish's spin-off Grown-ish.

Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

actor Milind soman From: Wieden + Kennedy, Delhi The new spot for Old spice deodorant features model and actor Milind soman sitting in a towel in a royal courtroom.

Introducing a new collection with spots starring Deon Cole and Gabrielle Dennis. Old Spice has long been the men's grooming authority, understanding that men deserve nice, clean, moisturized skin too. Men want the kind of selection that women have - aisles and aisles of products, not just a few small shelves.

51 years (January 9, 1972)Deon Cole / Age

It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

actor Milind Soman Procter and Gamble's Old Spice deodorant campaign by Wieden + Kennedy opens with model-actor Milind Soman sitting bare chested on a throne in his “humble" palace, sharing his thoughts about what constitutes “manhood".

Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

It was the brainchild of Wieden + Kennedy creative team Craig Allen (now co-founder of W+K-backed agency Callen) and Eric Kallman, under creative directors Eric Baldwin (now W+K ECD) and Jason Bagley. The initial ads were directed by Tom Kuntz, who upped the ante by shooting in a single take.

Videos

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Actors

Actors who starred in Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole

Deon Cole photo
Agenices

Agenices of the Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole

Old Spice Body Wash TV commercial - Running on Empty
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Old Spice Body Wash TV commercial - Running on Empty
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Old Spice Antiperspirant Deodorant for Men Volcano With Charcoal Solid
Old Spice Body Wash for Men Invigorate With Cooling Mint
Old Spice Body Wash for Men Moisturize With Shea Butter
Old Spice Body Wash for Men Relax With Lavender
Old Spice Deodorant for Men Wilderness With Lavender
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