Kathy> Patrón previously launched a campaign with award-winning artist Jessie Reyes, that featured an a cappella version of the ballad 'Gracias a la Vida' to honour the natural ingredients masterfully combined to create a simply perfect tequila.

Patrón Tequila is produced in small batches by a process that relies more on people than machinery. Sixty meticulous, swiftly moving hands are involved in the making of Patrón tequila from the harvesting of the Weber Blue Agave to the hand numbering and signing of each bottle.

The song, “Gracias A La Vida,” will be the center of Patron's new TV and digital ad spots, with a stripped-down acappella rendition performed by singer-songwriters Jessie Reyez, Amber Mark and Fousheé, with production by Grammy Award-winner Andres Levin.

It is based on a Cuban mambo song Como Mi Ritmo No Hay Dos by Cachao. The word "Tequila" is spoken three times throughout the tune. There were three takes, and Danny Flores, who wrote the song, was also the man who spoke the word "Tequila!" solo.

The video explores the love story between a skier, played by Mica Von Turkovich, and a hiker, played by Nyle DiMarco, who meet in a mountain range. The video was filmed on location in Breckenridge, Colorado and captured on 35mm movie film .

Sure, it's on the higher end of silver tequilas, but the price isn't that unreasonable given the brand's popularity. The Patron line uses 100% blue agave and traditional tools to craft its tequila line; fine ingredients and time for true craftsmanship come at a price.

0% ADDITIVES. The best flavor develops slowly and naturally. That's why from the start we've made PATRÓN Silver, PATRÓN Reposado, PATRÓN Ańejo, and PATRÒN Extra Ańejo the hard way–no shortcuts, no additives, with only high-quality raw ingredients for that deeply complex PATRÓN flavor.

PATRÓN® Tequila Teams Up With Award-Winning Artist Jessie Reyez Honoring The Natural Ingredients Masterfully Combined To Create A Simply Perfect Tequila.

George Clooney and Cindy Crawford will star in a new commercial for Casamigos tequila. Clooney and Rande Gerber, Crawford's husband, are partners in the tequila company.

Chuck RioTequila / LyricistDaniel Flores, also known by his stage name Chuck Rio, was an American rock and roll saxophonist. He is best remembered for his self-penned song "Tequila", which he recorded with The Champs, and which reached number one on the Billboard Hot 100. Wikipedia

Tequila is certainly a powerful spirit, but it's reputation precedes it, causing drinkers to experience the placebo effect. You can dance all night because you think you can dance all night. A 2003 study in Psychological Science pitted subjects against the intoxicating effect of their own expectations.

The Bottom Line It's a little pricey for an everyday tequila, but it's worth having on the shelf for special occasions.