Together for the "Simple Yet Perfect" campaign, award-winning singer-songwriter Jessie Reyez, Grammy-nominated Amber Mark and genre-bending singer-songwriter and multi-instrumentalist Fousheé honor this Grammy Hall of Fame song, one of the most beloved Latin American songs in history, which like PATRÓN celebrates the ...

Kathy> Patrón previously launched a campaign with award-winning artist Jessie Reyes, that featured an a cappella version of the ballad 'Gracias a la Vida' to honour the natural ingredients masterfully combined to create a simply perfect tequila.

Patrón Tequila is produced in small batches by a process that relies more on people than machinery. Sixty meticulous, swiftly moving hands are involved in the making of Patrón tequila from the harvesting of the Weber Blue Agave to the hand numbering and signing of each bottle.

We launched the brand's first-ever original music video, with three soulful voices - Jessie Reyez, Amber Mark, and Fousheé - that represent Patrón's simple ingredients.

Chuck RioTequila / Composer "Tequila" is a 1958 Latin-inspired surf instrumental written by Chuck Rio and recorded by the Champs. "Tequila" became a No. 1 hit on both the pop and R&B charts at the time of its release and continues to be strongly referenced in pop culture to this day.

1958 One of the best-known rock 'n' roll instrumentals of all time, “Tequila!” was released in 1958, spent five weeks at No. 1 on the Billboard charts and won a Grammy Award in 1959 for best rhythm and blues performance.

Sure, it's on the higher end of silver tequilas, but the price isn't that unreasonable given the brand's popularity. The Patron line uses 100% blue agave and traditional tools to craft its tequila line; fine ingredients and time for true craftsmanship come at a price.

Patrón is the reason tequila has become a top-shelf way to drink. When the company began production, it refined a smooth tequila even further into a spirit you could drink by itself, much like a great whiskey, and changed its public perception. These days a bottle of Patrón is found in more than 100 countries.

Christian The Gracias Choir originated in South Korea and is affiliated with the International Youth Fellowship, a Christian-based, but non-denominational non-profit that works with youth around the world.

FolkNueva canción chilena Gracias a la Vida

Chris Moran Where did the idea for Ghost come from? Chris Moran: “I like to say that Ghost Tequila was born in a bar, not in a boardroom. I was bartending in Boston when I came up with the idea for it. Guests at my bar were ordering vodka sodas and Bud Light rather than one of the 100 tequilas behind me on the wall.

But just as fickly as fate deemed “Tequila” a success, it also deemed The Champs a one-hit wonder.