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Old Navy TV commercial - Spice Up Your Summer
Old Navy

Old Navy is a well-known American clothing and accessories retail company that has captured the hearts of millions with its trendy and affordable fashion offerings. Founded in 1994, Old Navy quickly e...

What the Old Navy TV commercial - Spice Up Your Summer is about.

Old Navy TV commercial - Spice Up Your Summer

Title: Old Navy TV Spot, 'Spice Up Your Summer': A Vibrant Celebration of Style and Music

Introduction:In a dynamic and captivating TV spot, Old Navy invites viewers on an exciting summer journey, filled with vibrant fashion and infectious beats. Set to the energetic tune of "Spice" by Sofi Tukker, this ad showcases the brand's commitment to embracing individuality and injecting a dash of fun into summer wardrobes. Join us as we dive into the world of the Old Navy TV spot, "Spice Up Your Summer."

Description:The Old Navy TV spot, "Spice Up Your Summer," offers a dazzling display of diverse fashion and a celebration of self-expression. The catchy beat of Sofi Tukker's hit track serves as the perfect backdrop to an ad bursting with color, youthfulness, and upbeat vibes.

The commercial kicks off with a montage of people of all ages and backgrounds enjoying the sunshine and warm weather. Each scene showcases the character and charisma of individuals rocking Old Navy's latest summer collection. The spot seamlessly weaves together shots of beach parties, poolside hangouts, and city adventures, capturing the essence of a joyous and active summer.

The visuals are further enhanced by the presence of Sofi Tukker, who makes a special appearance as they sing and dance along with the diverse cast. Their infectious energy and the dynamic choreography create an atmosphere that encourages viewers to fully embrace their uniqueness and celebrate their personal style.

As the ad progresses, the viewer is tantalized by a vivid parade of outfits— from bold swimsuits and vibrant sundresses to versatile shorts and stylish accessories. Old Navy's commitment to affordability and inclusivity shines through, as the commercial showcases a wide range of sizes and styles for all body types. This inclusivity is a critical aspect of the brand's philosophy, ensuring that everyone can find their perfect summer ensemble.

The final moments of the TV spot feature a grand finale, where all the participants come together in a stunning fashion display. The viewer witnesses an explosion of color, pattern, and individuality, as the Old Navy models groove to the infectious beat. The excitement builds up, and the ad concludes with a powerful message on the screen, "Spice Up Your Summer with Old Navy."

Conclusion:The Old Navy TV spot, "Spice Up Your Summer," beautifully captures the essence of a vibrant and spirited summer season. Through the energetic sounds of Sofi Tukker and a diverse cast of models, viewers are encouraged to embrace their personal style, celebrate individual

Old Navy TV commercial - Spice Up Your Summer produced for Old Navy was first shown on television on May 14, 2017.

Song from commercial Old Navy TV Spot, 'Spice Up Your Summer' Song by Sofi Tukker

"Awoo" by Sofi Tukker Featuring Betta Lemme

"Awoo" is a song by American musical duo Sofi Tukker, featuring Canadian singer Betta Lemme. It was released in 2016 as part of their debut EP "Soft Animals". The song is a dance-pop track with a mix of English and French lyrics , and it incorporates elements of world music and African rhythms. The song gained popularity after it was used in an Apple Watch commercial and has since been featured in various TV shows and movies.

The music video for "Awoo" features a group of people dancing in a desert setting, and it has a vibrant and energetic vibe. The song received positive reviews from critics for its infectious beat and catchy chorus. The lyrics of the song talk about letting go and living in the moment, with lines such as "I know I did not raise a wrist, I know I did not capture it, it came, it came, I was alone, never lonely, ooh, ooh, ooh, awoo."

Overall, "Awoo" is a fun and upbeat song that showcases Sofi Tukker's unique sound and style, and Betta Lemme's powerful vocals. It has become a fan favorite and a staple in their live performances.

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Actors

Actors who starred in Old Navy TV Spot, 'Spice Up Your Summer' Song by Sofi Tukker

Anni Krueger photo
Elle Paris Legaspi photo
Taylor Leigh Edwards photo
Agenices

Agenices of the Old Navy TV Spot, 'Spice Up Your Summer' Song by Sofi Tukker

Old Navy TV commercial - Spice Up Your Summer
Chandelier

Chandelier is a company specializing in the design and manufacture of luxury lighting fixtures. They are known for their attention to detail, high-quality materials, and innovative designs that captur...

Old Navy TV commercial - Spice Up Your Summer
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

Products

Products Advertised

Old Navy 2017 Summer Collection
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