About CrestCrest is a well-known brand that offers a range of dental care products, including toothpaste, mouthwash, and teeth whitening solutions. The company was founded in 1955 and has since become...
Crest TV Spot, 'TIME101: Amber'
In a bustling cityscape filled with honking cars and busy pedestrians, a TV screen flickers to life. The image shows a young woman named Amber, who becomes the center of attention in this captivating Crest TV spot titled "TIME101: Amber."
As the camera zooms in on Amber's radiant smile, a calm voiceover begins to narrate her story. The setting shifts to an idyllic summer day at a beach, where Amber is seen enjoying time under the sun with her friends. But something is amiss. Although Amber is surrounded by laughter and playful splashes, there is a tinge of hesitation in her eyes.
The scene transitions, and we are presented with a series of flashbacks from Amber's childhood. We witness pivotal moments from her past, such as her struggling to smile confidently during school picture day or avoiding social gatherings due to her self-consciousness.
The narration continues, explaining the timeless struggle many people face when it comes to their teeth. The image on the screen splits into two, portraying two versions of Amber—a young girl with a closed-mouth grin filled with uncertainty and an older version of herself embracing life with a confident, full-fledged smile.
A shift in tone occurs as a lively instrumental soundtrack begins to play, signifying hope and transformation. The TV spot showcases the power of Crest, introducing us to a sequence of dental care products that Amber incorporates into her daily routine. The smile that once held reservations now becomes brighter, whiter, and more captivating with each passing day.
Amber's newfound smile fuels her self-assurance, allowing her to fully engage with the world around her. With newfound confidence, she shines in professional settings, enjoys social gatherings without hesitation, and radiates happiness in every aspect of her life.
The Crest TV spot concludes with a powerful message—timeless beauty begins with a radiant smile. As the screen fades to black, the Crest logo appears, accompanied by the tagline, "Crest, giving you the confidence to smile brightly at every moment."
In just a minute, "TIME101: Amber" manages to take the viewers on an emotional journey, touching upon the relatable struggle of self-consciousness while highlighting the transformative power of a confident smile. Crest's range of dental care products becomes a symbol of self-empowerment, reminding us that a radiant smile can defy time and unlock a world of possibilities.
Crest TV commercial - TIME101: Amber produced for Crest was first shown on television on April 29, 2023.
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.
Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...
Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...
Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...