What the ARCO TV commercial - Sludge Monster is about.

ARCO is an American gasoline provider that has produced countless TV spots over the years, but one of their more memorable commercials was the 'Sludge Monster' spot.

In this TV spot, a group of teenagers are cruising around in a beat-up old car that is low on gas. As they drive through a dark and eerie section of town, they suddenly hear a loud knocking noise coming from the engine. The car soon comes to a stop, and they come face to face with a monster made entirely of black sludge. The Sludge Monster blocks the path of the car, but then the group realizes they filled up with ARCO gas. They suddenly remember the ARCO TV ad where the engine was clean after using ARCO gasoline. They now decide to try things differently and fill their car with ARCO gas. As they pour the gas into the car's tank, they quickly realize that the Sludge Monster is starting to shrink and disappear.

The commercial ends with the group happily driving away in their now clean and functioning car, leaving the Sludge Monster behind them. This TV spot stands out due to its unique advertising angle of the benefits of using ARCO gas over traditional gasoline brands, while also being a visually appealing spot with the Sludge Monster creating a sense of tension and adventure.

Overall, the 'Sludge Monster' ARCO TV spot was a humorous and creative approach to promoting a product by tapping into a classic sci-fi/horror trope.

ARCO TV commercial - Sludge Monster produced for ARCO was first shown on television on December 29, 2020.