What the UL TV commercial - Trust Matters More Than Ever is about.

UL, the global safety science leader, recently launched a new television commercial that sends a powerful message to consumers. The spot, titled 'Trust Matters More Than Ever', encourages consumers to prioritize trust and safety when choosing products and services.

The commercial starts with a series of shots of families, friends and individuals going about their daily routines - cooking, working, playing, exploring, and relaxing. As the camera pans over familiar scenes, a narrator solemnly states that, "trust is earned, not given".

The camera then cuts to an inspiring image of an eagle soaring upwards, as the narrator continues, "it's what leads us to greet each day with open minds and open hearts". Just then, the eagle swoops down and picks up a product that's labeled with a UL mark. The UL mark is a signal of trust, credibility and safety that is recognized and respected globally.

The spot emphasizes that consumers can rely on products and services with the UL mark, as UL has been testing, inspecting, and certifying products for their safety and quality for over a century. The message resonates, particularly now, with people looking for reassurance in the midst of a pandemic.

The commercial concludes with the narrator saying, "Trust matters more than ever. UL. Building trust, ensuring safety." The spot leaves viewers with a sense of security and confidence, knowing that they can trust and rely on products with the UL mark.

In short, the UL TV spot creatively and beautifully conveys the crucial importance of trust and safety in today's world, urging consumers to look for products that have been thoroughly tested and certified by a trusted authority like UL.

UL TV commercial - Trust Matters More Than Ever produced for UL was first shown on television on May 6, 2020.