Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...
The Walmart Grocery Pickup TV spot named 'Famous Cars: Bumblebee' is an attention-grabbing ad featuring the famous Camaro from the Transformers movie franchise. The car transforms from its robot form to an ordinary vehicle as a driver pulls up to the Walmart store to pick their groceries. The ad is set to the iconic song 'Cars' by Gary Numan, which perfectly complements the transformation of the car.
The ad campaign is aimed at highlighting the benefits of Walmart Grocery Pickup service, which allows customers to shop for their groceries online and have them delivered straight to their cars without the need to enter the store. The ad uses the famous Bumblebee car to demonstrate the convenience of the service, as drivers can simply pull up to the designated pickup zone and have their groceries loaded into their car without ever having to leave their vehicle.
The use of the popular 'Cars' track by Gary Numan in the ad is a creative way to capture the attention of audiences and keep them engaged with the campaign. The song, originally released in 1979, is not only catchy but also recognizable to both younger and older audiences alike. Its integration into the ad gives it a nostalgic feel while at the same time highlighting the convenience and modernity of the Walmart Grocery Pickup service.
Overall, the 'Famous Cars: Bumblebee' campaign by Walmart is a clever, memorable way of promoting the Grocery Pickup service. The use of a popular car from one of the biggest sci-fi franchises, paired with a catchy and recognizable soundtrack, successfully captivates the attention of audiences and helps them to understand the convenience of this service.
Walmart Grocery Pickup TV commercial - Famous Cars: Bumblebee produced for Walmart was first shown on television on January 6, 2019.
"Cars" by Gary Numan
"Cars" is the debut solo single by English musician Gary Numan ). It was released on August 21, 1979, and is from his debut studio album "The Pleasure Principle." The song was a commercial success, reaching number 1 in several countries and is considered one of Numan's most enduring songs.
Lyrics and Meaning
The lyrics of "Cars" are about how people use technology and material goods to isolate themselves from human contact. Numan has stated that he has Asperger syndrome , and the song's lyrics reflect his feelings of social isolation. The song describes the safety and comfort that cars provide as a metaphor for the isolation that modern society can create.
Music and Production
The song features a simple arrangement of synthesizers and electronic drums, with Numan's vocals cutting through the mix. The song's iconic synth riff was made using the Vox Humana program on a Polymoog 203a keyboard. The descending synth notes, which enter the mix at 0:06, are one of the most recognizable hooks in 1980s pop music.
Music Video
The music video for "Cars" features Numan driving a car through a futuristic cityscape, with other cars following him. The video was directed by Derek Burbidge and was one of the first music videos to use computer-generated imagery (CGI) to create special effects.
Overall, "Cars" is a classic synth-pop song that helped define the sound of the 1980s. Its catchy synth riff and memorable lyrics continue to resonate with audiences today.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...