Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
The 2013 Toyota Camry TV spot, 'Baby,' is a heartwarming and memorable advertisement that captures the essence of family values and safety. The ad features a playful baby girl who is depicted as being the center of her loving family's world. As the spot opens, the baby is shown riding in the backseat of the Toyota Camry, seemingly amused by her surroundings.
As the car drives through the city, the little girl engages in playful antics that make her parents smile, such as playing peek-a-boo, clapping, and blowing kisses. Her parents are shown singing along to a classic song from the 1960s, which adds to the nostalgic feel of the ad and reinforces the idea that the Camry is suitable for families of all generations.
Throughout the commercial, the Toyota Camry is highlighted for its safety features, including airbags and backup cameras. The commercial's narrator reminds viewers that the car is designed to protect those who matter most - their family.
Towards the end of the spot, the little girl falls asleep in the backseat of the car, and her parents are shown gazing fondly at her, with the father longing to capture the moment forever. The ad closes with the words, 'one bold choice leads to another,' reminding viewers that the Toyota Camry is a daring choice for families who value safety, reliability, and comfort.
Overall, the 2013 Toyota Camry TV spot, 'Baby,' is a touching and effective advertisement that hits all the right notes: a balance of lightheartedness and earnestness, coupled with an appeal to family values and the importance of safety.
2013 Toyota Camry TV commercial - Baby produced for Toyota was first shown on television on May 8, 2013.
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