Ram Trucks is a renowned American automobile manufacturer specializing in the production of high-quality trucks and commercial vehicles. Founded in 2010, Ram Trucks quickly established itself as a for...
Ram Truck Month is an annual event celebrated throughout the United States, where Ram trucks offer significant discounts and special offers to buyers looking to purchase new vehicles. To promote this event, Ram trucks have released a TV spot titled 'Long Live Passion,' featuring a song by Anderson East.
The commercial showcases various Ram trucks being driven on and off the road, highlighting their power, versatility, and durability. The voice-over speaks of the passion that goes into building these trucks and how their owners lead lives that are just as dynamic and exciting as the vehicles themselves.
The 30-second TV spot emphasizes the emotional connection that Ram truck owners feel with their vehicles and how that passion is reflected in their everyday lives. The song by Anderson East, with its upbeat tempo and lyrics about freedom and adventure, adds to the overall feeling of excitement and passion.
Ram Truck Month is not just about selling trucks; it's about celebrating the American spirit of innovation, hard work, and resilience. Ram trucks are not just vehicles; they are an extension of the lifestyles and attitudes of their owners. This TV spot beautifully captures that sentiment, inspiring people to embrace their passion for life and everything that comes with it.
In conclusion, the Ram Truck Month TV spot with the catchy song 'Long Live Passion' by Anderson East successfully captures the essence of Ram trucks, showcasing their versatility and durability while tapping into the passion and excitement of their owners. The ad is an exhilarating tribute to American craftsmanship and serves as a testament to the enduring spirit of the Ram brand.
Ram Truck Month TV commercial - Long Live Passion produced for Ram Trucks was first shown on television on March 27, 2018.
Anderson East's "Forever Young""Forever Young" is a song originally written and recorded by Bob Dylan in 1973. Anderson East, a soulful R&B singer, recorded a cover of the song with his longtime collaborator, producer Dave Cobb. The cover was used in a commercial for Ram Trucks. The song features East's signature raspy vocals and a unique arrangement that turns the classic tune into a working man's anthem. It has also been featured in Imagine Dragons' cover of "Forever Young" in a live performance.
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