BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...
In 2015, BMW launched a creative and engaging TV commercial that showcased their BMW X3 xDRIVE28i as part of their "Sports Activity Sales Event". The TV spot titled "Cute Cottage" featured a delightful storyline that captured the hearts of viewers.
The commercial began by showing a picturesque cottage in a scenic country setting. As the camera panned around the cottage, it showed a small family enjoying their time together, playing in the yard and spending time on the porch. However, as the camera moved closer to the cottage, it revealed that the family's only vehicle, a small sedan, was parked outside the cottage and was simply too small to transport all the family's belongings.
Suddenly, the BMW X3 xDRIVE28i drove up to the cottage, and the father of the family quickly noticed the spacious vehicle and admired its sleek design. The BMW's cargo area could easily fit all their belongings, including the family's bikes and kayaks, making it the perfect vehicle for their trip. The father quickly handed over the keys to his sedan and exchanged them for the keys to the BMW X3 xDRIVE28i.
The commercial concluded with an aerial shot of the family driving away in their new BMW, carrying all their belongings with ease, while the voice-over encouraged viewers to visit BMW's Sports Activity Sales Event.
Overall, BMW's "Cute Cottage" TV spot was a creative and engaging way to showcase the spaciousness and functionality of their popular BMW X3 xDRIVE28i model. The commercial's storyline was well-crafted and appealed to families, outdoor enthusiasts, and those looking for a stylish and functional vehicle.
2015 BMW X3 xDRIVE28i TV commercial - Sports Activity Sales Event: Cute Cottage produced for BMW was first shown on television on February 25, 2015.
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