What the 2013 Toyota Avalon TV commercial - Every Drop of Courage is about.

In 2013, Toyota released a powerful TV spot for their redesigned Avalon sedan, titled 'Every Drop of Courage.' The ad showcased the car in action, driving around a dark and rainy city, while a voiceover delivered a stirring message about bravery and determination.

The ad begins with a lone Avalon navigating through a storm, its headlights piercing through the rain and darkness. The voiceover starts by saying, "Every hero has a genesis. Every journey begins with a single step." The car pulls up alongside a group of intimidating gang members, and the voiceover continues, "In a world where every turn is a test, where every moment counts, one car will take you there."

The Avalon begins to accelerate, and the camera cuts to a series of different shots, including the car racing down a freeway and speeding around a tight corner. The voiceover continues, "It starts with every drop of courage, every ounce of defiance. It starts with one bold stroke, and the rest will fall into place."

As the ad concludes, the music swells, and the Avalon drives past a billboard that reads "Let's Go Places," before fading to black. The voiceover offers one last message of inspiration, saying, "So why not take the first step? The daring 2013 Avalon. Dare to be bold."

The 'Every Drop of Courage' ad was a powerful introduction to Toyota's redesigned Avalon sedan, highlighting its sleek design, powerful performance, and spirit of adventure and determination. It showcased the car's ability to take on any challenge and come out on top, urging viewers to embrace their own inner bravery and take risks in their own lives.

2013 Toyota Avalon TV commercial - Every Drop of Courage produced for Toyota was first shown on television on January 6, 2013.