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Restasis TV commercial - Tears
Restasis

Restasis is a prescription medication used to treat chronic dry eye disease. It is an ophthalmic emulsion that contains the active ingredient cyclosporine. Restasis works by reducing inflammation and...

What the Restasis TV commercial - Tears is about.

Restasis TV commercial - Tears

Title: Restasis TV Spot - 'Tears'

The Restasis TV spot titled 'Tears' is a captivating and emotive advertisement that highlights the life-altering impact of dry eye syndrome. With its thought-provoking narrative and visually appealing imagery, the commercial aims to create awareness about the condition and the potential solution Restasis offers.

The ad opens with a close-up shot of a woman's eyes, reflecting a sense of discomfort and irritation. Her eyes appear tired and lacking the distinctive shine associated with healthy eyes. A voiceover begins, narrating the struggles faced by people living with chronic dry eye syndrome – a condition that affects millions worldwide.

The camera then pans out, revealing the woman in various everyday situations where the presence of chronic dry eye becomes a hindrance. We see her struggling to work on a computer, unable to enjoy the beauty of nature, and even hesitating to connect with loved ones. Each scene emphasizes the frustration and limitations that dry eye syndrome can impose on a person's life.

As the ad progresses, the voiceover delves into the pivotal role played by tears in maintaining eye health. It explains how tears protect the eyes from foreign substances, provide essential moisture, and contribute to overall eye comfort. However, in individuals with chronic dry eye, their natural tears may not be sufficient to keep the eyes adequately moisturized, leading to discomfort and vision-related challenges.

The somber tone of the commercial intensifies as the visuals transition to a clinical setting, where a concerned ophthalmologist discusses the potential solution - Restasis. The camera captures a qualified professional explaining how Restasis is a medication specifically designed to increase the eye's natural ability to produce tears.

Accompanied by clear and concise graphics, the explanation highlights the unique mechanism of action that Restasis offers. It illustrates how Restasis works at the cellular level to reduce inflammation, allowing the eyes to generate more natural tears over time. The ad gives viewers a glimpse into the hope that Restasis can bring, assuring those suffering from chronic dry eye that there is a solution available.

To conclude the TV spot, the camera once again zooms in on the woman's eyes, but this time, they glisten with a newfound radiance. The voiceover suggests that with the use of Restasis, individuals no longer have to endure the limitations and discomfort caused by chronic dry eye. The woman's newfound confidence and joy shine through as she engages in various activities, embracing life without the burden of dry eyes.

As the screen fades to the Restasis logo and contact information, a comforting voiceover reassures viewers that the solution for chronic dry eye is within reach. The commercial serves as a reminder that there is hope, and with Restasis, there is the potential for a life free from the challenges of chronic dry eye syndrome.

In just a short span of time, the Restasis TV spot 'Tears' manages to evoke empathy, educate viewers about dry eye syndrome, and inspire individuals suffering from the condition to seek help through the innovative solution that Restasis offers.

Restasis TV commercial - Tears produced for Restasis was first shown on television on July 16, 2012.

Frequently Asked Questions about restasis tv spot, 'tears'

RESTASIS® was developed specifically to treat a type of Chronic Dry Eye with decreased tear production due to inflammation. It can help increase the eyes' natural tear production with time and consistent use. In a study, patients using RESTASIS® saw an increase in tear production at 6 months.

In general, patients are advised to use Restasis for a minimum of 6 months, with the understanding that the vast majority will require lifelong treatment to remain symptom-free. Side effects were similar in 1-year and 3-year trials.

Restasis eye drops contain cyclosporine which is an immunosuppressant. Cyclosporine can increase tear production that has been reduced by inflammation in the eye(s). Restasis eye drops are used to treat chronic dry eye that may be caused by inflammation.

RESTASIS® and RESTASIS MultiDose ® are not artificial tears. They are prescription eye drops. Artificial tears are over-the-counter lubricants that help moisten the eyes and provide temporary symptom relief, but they do not increase the eyes' ability to produce their own tears.

Restasis is generally safe and well-tolerated, but if you experience any serious discomfort (i.e., more than just a slight burning of the eyes), contact your doctor. Restasis is not allowed in people with a history of serious eye infections. If you develop an eye infection, see your eye doctor immediately.

Restasis® has U.S. Food and Drug Administration (FDA) approval to treat eye inflammation due to dry eye disease (keratoconjunctivitis sicca). It can also treat inflammation and dry eye that happen on their own or because of another condition like allergic eye irritation or Sjögren's syndrome.

Patients with severe DED frequently have a poor response to normal twice per day application of Restasis, even after several months of treatment, and often benefit from an increased dosing application of three or four times per day.

RESTASIS® and RESTASIS MultiDose ® Ophthalmic Emulsion help increase your eyes' natural ability to produce tears, which may be reduced by inflammation due to Chronic Dry Eye. RESTASIS® and RESTASIS MultiDose ® did not increase tear production in patients using anti-inflammatory eye drops or tear duct plugs.

Restasis (cyclosporine) is a twice-daily, prescription eye drop for chronic dry eye that can help you make more natural tears. The most common side effect of Restasis is a burning sensation in the eye. Eye-related side effects of Restasis are generally temporary and should go away on their own with time.

Restasis for chronic dry eye Restasis is FDA-approved to treat chronic dry eye. With this condition, you have inflammation or irritation in your eyes that causes dryness. This often results in stinging, burning, redness, or itching around your eyes. It can also cause difficulty with wearing contact lenses.

Guidelines published by the American Academy of Ophthalmology (AAO) state that cyclosporine (the active drug in Restasis) eye drops are effective for treating dry eye. They also state that for some people, the drug can work well enough that symptoms of dry eye go away for long periods of time.

POSSIBLE SIDE EFFECTS When using RESTASIS®, you might experience temporary burning or stinging. This may be a response to treatment and is the most common side effect. Other side effects include eye redness, discharge, watery eyes, eye pain, foreign body sensation, itching, stinging, and blurred vision.

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Agenices of the Restasis TV Spot, 'Tears'

Restasis TV commercial - Tears
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

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