Restasis is a prescription medication used to treat chronic dry eye disease. It is an ophthalmic emulsion that contains the active ingredient cyclosporine. Restasis works by reducing inflammation and...
Title: Restasis TV Spot - 'Tears'
The Restasis TV spot titled 'Tears' is a captivating and emotive advertisement that highlights the life-altering impact of dry eye syndrome. With its thought-provoking narrative and visually appealing imagery, the commercial aims to create awareness about the condition and the potential solution Restasis offers.
The ad opens with a close-up shot of a woman's eyes, reflecting a sense of discomfort and irritation. Her eyes appear tired and lacking the distinctive shine associated with healthy eyes. A voiceover begins, narrating the struggles faced by people living with chronic dry eye syndrome – a condition that affects millions worldwide.
The camera then pans out, revealing the woman in various everyday situations where the presence of chronic dry eye becomes a hindrance. We see her struggling to work on a computer, unable to enjoy the beauty of nature, and even hesitating to connect with loved ones. Each scene emphasizes the frustration and limitations that dry eye syndrome can impose on a person's life.
As the ad progresses, the voiceover delves into the pivotal role played by tears in maintaining eye health. It explains how tears protect the eyes from foreign substances, provide essential moisture, and contribute to overall eye comfort. However, in individuals with chronic dry eye, their natural tears may not be sufficient to keep the eyes adequately moisturized, leading to discomfort and vision-related challenges.
The somber tone of the commercial intensifies as the visuals transition to a clinical setting, where a concerned ophthalmologist discusses the potential solution - Restasis. The camera captures a qualified professional explaining how Restasis is a medication specifically designed to increase the eye's natural ability to produce tears.
Accompanied by clear and concise graphics, the explanation highlights the unique mechanism of action that Restasis offers. It illustrates how Restasis works at the cellular level to reduce inflammation, allowing the eyes to generate more natural tears over time. The ad gives viewers a glimpse into the hope that Restasis can bring, assuring those suffering from chronic dry eye that there is a solution available.
To conclude the TV spot, the camera once again zooms in on the woman's eyes, but this time, they glisten with a newfound radiance. The voiceover suggests that with the use of Restasis, individuals no longer have to endure the limitations and discomfort caused by chronic dry eye. The woman's newfound confidence and joy shine through as she engages in various activities, embracing life without the burden of dry eyes.
As the screen fades to the Restasis logo and contact information, a comforting voiceover reassures viewers that the solution for chronic dry eye is within reach. The commercial serves as a reminder that there is hope, and with Restasis, there is the potential for a life free from the challenges of chronic dry eye syndrome.
In just a short span of time, the Restasis TV spot 'Tears' manages to evoke empathy, educate viewers about dry eye syndrome, and inspire individuals suffering from the condition to seek help through the innovative solution that Restasis offers.
Restasis TV commercial - Tears produced for Restasis was first shown on television on July 16, 2012.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...