How does Virtual Try-On work? After you download the app, you'll need to enable some permissions on your phone. If you'd like to use the mobile app, Warby Parker needs access to your phone's camera. Next, you can enter the Virtual Try-On “booth” and select a pair of frames to try on.

All the ways to try on frames We've always believed that shopping for eyewear should be super convenient and outright fun - so we made it that way, whether you try your frames in store, at home, or completely virtually.

How Home Try-On works. Pick five frames and we'll send them your way to try on at home. It's all completely free - including your preprinted return shipping label.

‍Innovation Pays OffWarby Parker is tangible proof that innovation is a key ingredient to every successful digital brand strategy. The company didn't just make it possible to buy eyeglasses online. They also created the home try-on phenomenon: customers pick five frames they like and Warby Parker ships it postage-free.

Warby Parker's marketing strategy focuses on delivering a high-quality, affordable product while building strong customer relationships through direct-to-consumer sales and a variety of online and offline marketing tactics.

How does virtual try-on technology work? Virtual try-on technology uses augmented reality (AR) to create a virtual environment that simulates the experience of trying on a product. AR technology uses the camera on a customer's device to overlay a virtual image of the product on top of the customer's image.

The company moved back to being entirely online in 2020 due to the pandemic but has now reopened a majority of its stores and is now seeing sales numbers similar to those in 2019, Gilboa said.

6. Home Try-On. Warby Parker offers a free, five-day Home Try-On program to help you pick your perfect frames. You may choose five frames (which are sent with non-prescription lenses) to try on at home for a five-day period (the “Try-On Period”).

Starting at $95 with prescription lenses - plus, add blue-light-filtering, anti-fatigue, or progressive lenses to any pair.

Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.

Warby Parker Built Its Company Ethos Around Social Good The company was founded a decade ago with a mission to provide affordable, stylish eyewear to consumers while also addressing a social issue – the lack of access to prescription eyeglasses – in developing countries.

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.