Kraft Cheeses is a renowned American food company that specializes in the production of cheese and other dairy products. The company was founded in 1903 and has since become a household name, with its...
Kraft Singles is a popular brand of processed cheese food that has been a staple in American homes for decades. In their latest television spot, "VMAs: Backstage," Kraft Singles showcases its versatility as the go-to snack for music industry insiders.
The commercial features Murda Beatz, Tim Chantarangsu, and Darren Brand, three well-known figures in the world of music production, social media, and comedy respectively. The trio have just finished their performance at the MTV Video Music Awards and are looking for a quick snack to get them through the rest of the night.
Enter Kraft Singles: the perfect solution for their hunger pangs. The three stars can be seen indulging in the gooey, melted goodness of a Kraft Singles grilled cheese sandwich. As they chow down on their cheesy treat, they can be heard rapping along to Latto's hit song in the background, adding a playful and fun element to the commercial.
The TV spot does an excellent job of showcasing the versatility of Kraft Singles. Not only is it a staple in lunchboxes across America, but it's also the perfect snack for professionals on the go. The spot establishes Kraft Singles as the go-to snack for anyone who needs a quick and satisfying bite, regardless of their industry or lifestyle.
In conclusion, Kraft Singles' "VMAs: Backstage" commercial is a fun and playful take on the brand's classic cheese product. With the help of three popular music industry figures and a catchy Latto hit song, the commercial showcases the versatility of Kraft Singles and reminds viewers of its status as a beloved snack across America.
Kraft Singles TV commercial - VMAs: Backstage produced for Kraft Cheeses was first shown on television on August 28, 2022.
Latto's "Big Energy": An Overview
"Big Energy" is a song by American rapper Latto, released on September 17, 2021, as the lead single from her debut studio album "Queen of da Souf". The song was produced by Dr. Luke and Vaughn Oliver, with Latto, A1 LaFlare, Jaucquez Lowe, Randall Hammers, Theron Thomas, Dr. Luke, and Vaughn Oliver handling the songwriting.
Meaning and Reception
In an interview , Latto explained that "Big Energy" is all about confidence and having a positive aura. It's about walking into a room and owning it, having people look up to you and admire you. The song has been recognized for its catchy chorus and upbeat production. It has also been praised for being a female empowerment anthem, with Latto celebrating women who exude confidence and have big energy.
Commercial Success
"Big Energy" became Latto's first charting single on the US Billboard Hot 100, peaking at number 65. The song also achieved success on other Billboard charts, including the Hot R&B/Hip-Hop Songs and the Mainstream R&B/Hip-Hop charts. Additionally, the song's remix featuring Mariah Carey and DJ Khaled was released on March 25, 2022 and received positive reviews from critics.
Controversy
Despite the song's success, it has also been mired in controversy. In October 2022, Kodak Black criticized the BET Hip Hop Awards for awarding "Big Energy" Song of the Year , calling Latto a "hating ass mutt" and accusing her of not deserving the award. However, Latto responded to the criticism by saying that she was "humbled and grateful" for the award, and that she wished Kodak Black the best.
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.
Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...