What the GEICO TV commercial - Address to Congress is about.
In the GEICO TV Spot, 'Address to Congress,' the audience is treated to an entertaining and hilarious performance by a confident GEICO executive. The ad begins with the president of GEICO addressing a packed audience in Congress, but the viewers are taken aback as the president begins his speech in a rather unusual way. Instead of delivering a typical, stuffy corporate speech, the GEICO executive delivers a humorous monologue, which is peppered with unexpected punchlines.
As he steps up to the podium, he points out how easy it is to save money with GEICO: "I'm sorry, is there a problem? I didn't realize you were coming." He then goes on to explain that GEICO helps customers save a lot of money on car insurance, with rates as low as $15 per month.
What makes the speech so funny is the contrast between the president's confident and suave delivery and the absurdity of his claims. He suggests that GEICO can even help you to save money on your children's college education by offering "associate's degrees in karate, macrame and sawdust sculptures!"
Overall, the GEICO TV Spot, 'Address to Congress,' is a highly memorable and funny ad that sticks in the audience's mind long after it's over. The ad is a great example of how humor can be used to grab the viewer's attention and promote a brand in a fun and engaging way.
GEICO TV commercial - Address to Congress produced for
GEICO
was first shown on television on September 20, 2012.
Frequently Asked Questions about geico tv spot, 'address to congress'
Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.
Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games.
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1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark. 2004 – The GEICO Caveman enters the scene with the "So easy a Caveman can do it" ad campaign. 2007 – GEICO passes the 8 million PIF mark.
Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.
Low Rates And Great Discounts
GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.
Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.
Jake Wood
The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).
Simplicity: Geico commercials are easy to understand. Their entire message as a company is simplicity. They want you to know that if you work with them, things will be simple. This is reflected in the way they've been marketed.
Transcript
- Boss: Hey, I'm glad I caught you.
- Gecko: All right.
- Gecko: "Good Driver Discounts: Now That's The Stuff.”
- Boss: How 'bout this?
- Gecko: "They're The Bee's Knees?”
- Boss: Or this?
- Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
- Boss: Heh, yeah.
Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.
Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."