We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.

In fact, we're such big fans that polycarbonate lenses come standard in all Warby Parker frames. Since entering the glasses scene in the 1980s, polycarbonate lenses have become one of the most popular lens choices. But why is this type of plastic so prolific?

‍Innovation Pays OffWarby Parker is tangible proof that innovation is a key ingredient to every successful digital brand strategy. The company didn't just make it possible to buy eyeglasses online. They also created the home try-on phenomenon: customers pick five frames they like and Warby Parker ships it postage-free.

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada. Warby Parker Inc.

Acetate is stronger, flexible, and more durable than regular plastic frames, which is why we use them for eyeglasses frames. They are more resistant to pressure placed upon the frames and can bend further before breaking. Acetate is a higher quality plastic than injected molded frames.

A swirl of technical precision and just plain flair, every pair is mysterious and maximalist. (And they're made in Italy, too.)

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

The entire value proposition in Warby Parker is to provide great quality glasses at a great price in a convenient manner. If the brand's $95 frames, dozens of styles, and ease of purchase is any indication of their commitment to that promise, they've certainly kept it.

Brand Positioning Warby Parker disrupted the eyewear industry by positioning itself as affordable, trendy, and accessible and by being the first brand to provide economical prescription glasses online. Also central to the brand's mission is its philanthropic pursuits.

Once the new style gets the go-ahead for production.

Cellulose acetate, aka acetate or Zylonite, is a bioplastic made by treating refined cellulose (derived from cotton fibers or wood pulp) with acetic acid. When it comes to finish, it's transparent, glossy, and sturdy, making it ideal for vibrant, durable glasses - quality is QUAY, after all.

Cotton acetate is often used in more high-end eye wear products, not only due to its strength, but also because the material lends itself very well to intricate, layered design work and more vibrant colors.