What the Autotrader TV commercial - Only One Reason: Microwave is about.

Title: Autotrader TV Spot, 'Only One Reason: Microwave' Featuring Kenan Thompson

Introduction:Autotrader, a leading online marketplace for buying and selling new and used cars, is known for its creative and memorable TV spots. One of their most notable commercials features the talented comedian and actor Kenan Thompson. In this TV spot titled "Only One Reason: Microwave," Autotrader takes a humorous approach to highlight the convenience and ease of buying a car through their platform.

Body:The commercial opens with Kenan Thompson standing in his kitchen, looking at an old microwave that has seen better days. He holds a cup of reheated coffee and waits impatiently for it to warm up. Frustrated, he mutters to himself, "There's gotta be a better way."

Suddenly, a quirky Autotrader representative appears beside Kenan, wearing the signature Autotrader orange shirt. With a mischievous smile, the representative says, "You know, there's only one reason why you still have that old microwave." Kenan looks puzzled and responds, "What's that?"

The representative then pulls out a smartphone and opens the Autotrader app, showcasing the wide selection of cars available. With each swipe, Kenan's kitchen transforms into a showroom filled with shiny vehicles. From sporty convertibles to spacious SUVs, the choices seem endless.

As Kenan marvels at the cars, the representative explains the benefits of using Autotrader. They emphasize the convenience of finding the perfect car without leaving the comfort of one's home. The Autotrader platform offers extensive search filters, detailed vehicle information, and even virtual test drives. The representative adds a playful touch, saying, "Why settle for an outdated microwave when you can upgrade to a sleek ride?"

Kenan nods, intrigued by the idea. Suddenly, a shiny red sports car materializes in his kitchen, replacing the old microwave. Kenan jumps into the driver's seat, and the commercial ends with a shot of him driving off into the sunset, a big grin on his face.

Conclusion:Autotrader's TV spot, "Only One Reason: Microwave," featuring Kenan Thompson, cleverly captures the frustration of outdated appliances and showcases the convenience of finding a new car through their platform. With Kenan's comedic talent and Autotrader's playful approach, the commercial successfully delivers a message that resonates with viewers - why settle for less when you can upgrade to a sleek ride? Autotrader continues to entertain and inform customers, making car shopping an enjoyable experience for all.

Autotrader TV commercial - Only One Reason: Microwave produced for Autotrader was first shown on television on January 16, 2022.