Once upon a time, a commercial break during a Chiefs game meant you wouldn't see any of the players until play resumed. Not so in 2023.

West Newbury native John Cena is back as Experian's pitchman in their 2023 Super Bowl commercial, cheerily informing a little girl about how to boost your FICO score.

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Experian's Consumer Information Services, also known as the consumer credit bureau, drives a bulk of the company's revenue with a database of credit information for more than 220+ million consumers in the United States.

global information services company Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence.

Prediction: Who will win Super Bowl 58? The San Francisco 49ers (+500) are the favorite to win Super Bowl LVIII based on betting markets, followed by the Kansas City Chiefs (+550), Buffalo Bills (+700), Philadelphia Eagles (+700), and Dallas Cowboys (+900).

During the 2023 Super Bowl, Caesars reported a $1.2 million wager on Over 62.5 points at halftime. The score at the half was Eagles 24-14, and the bet ended up cashing with 73 total points in the game. Another large bet Chiefs bet on Super Bowl Sunday was $800,000 on their moneyline (+110) at Caesars.

Pro wrestler John Cena can also sing and dance, as evidenced by his latest cameo for Experian Boost. WWE mega-star John Cena and his purple cow sidekick have returned for another Experian ad, this time, in a musical number celebrating Experian Boost, a tool that helps members improve their credit score by paying rent.

He played the Bud Light King in Bud Light's Dilly Dilly television commercials.

We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.

Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence.

Experian is a multinational data analytics and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses.