Directed by ad-filmmaker, Dibakar Banerjee, the latest TVC revolves around a couple enjoying a beach vacation and the switch from black and white to colour gradient portrays how Durex's real feel brings life to the couple's mundane sexual experience.

Known for its cheeky British marketing style, Durex appears to have set its sites on raising the stakes with its “pleasure trumps safety” slogan: “Better sex is our mantra.” Not to imply that one or the other brand has the license to safe-sex advocacy, but Trojan's “reliability” and “trust” refrain appears to date the ...

Ranveer Singh did an ad for Durex condom in 2014. In Ranveer's words, he had a knack for copywriting and would outsell the creative directors even when he was an intern.

The trends possibly started when star cricketer Virat Kohli was named the new ambassador of the mattress company, Duroflex. Durex, the condom brand, became a buzzing topic on Twitter on Monday evening.

Durex's marketing campaigns are aimed at breaking down taboos surrounding sex and promoting safe sex practices among all age groups. Whether you're single, in a committed relationship, or exploring your sexuality, Durex has a product range that caters to your needs.

Condom production eventually started in the UK, and the brand name Durex was born in 1929, standing for "durability, reliability and excellence".

Love Your Sex Success As a result, the Durex brand is forever linked to its “love your sex” rallying call, and associated with its sexual wellness, positivity, and inclusivity core values.

Her name is Sobhita Dhulipala. She is an Indian film actress, model and beauty pageant titleholder who works predominantly in Hindi films. She won the title of Femina Miss India in 2013 and represented India at Miss Earth 2013.

Pooja Bedi has shared bold stills from her controversial condom ad from the 90s. Model Marc Robinson also featured in the ad. Pooja Bedi has shared stills from a condom ad she featured in.

Renowned around the world as a brand of condom, Durex is well known to people. It makes sex life safe, secure and more delightful.

 Durex condoms fit well. It is rigorously tested against breakage. Global quality standard-bearer. It is made with fine quality raw materials.

The main objective of branding is to strengthen the brand's position in the market by creating a connection with customers and developing a sense of trust and loyalty. By creating brand objectives, you can focus on reaching your target audience, gaining their trust and building a lasting relationship with them.