What the PwC TV commercial - Integrity is about.

The PwC TV spot, 'Integrity,' is a powerful and thought-provoking advertisement that emphasizes the core values and principles that govern PwC's business conduct. The ad showcases a series of real-world scenarios where PwC professionals are seen upholding the highest levels of integrity and ethical standards while dealing with their clients, colleagues, and communities.

The ad opens with a PwC employee walking down a city street, with the words 'Integrity: it's at the heart of everything we do' displayed on the screen. As the scene changes, we see PwC professionals working on diverse tasks - from performing audits and consulting services to volunteering in local communities. Throughout these scenarios, the PwC employees are shown to adhere to the highest ethical standards, even when it means making difficult choices or standing up to powerful clients.

One particularly powerful scene shows a PwC consultant talking to her superiors about a client who is pressurizing her to present false data. Despite the temptation of securing a big client, the consultant chooses to stand by her principles and refuses to compromise on PwC's integrity.

The ad is a poignant reminder of the crucial role that integrity and ethical conduct play in business operations. PwC recognizes the importance of their clients' trust and, as such, has made it a rule to maintain the highest standards of behavior, no matter how tough the circumstances.

Overall, the PwC TV spot, 'Integrity,' presents an inspiring and compelling message. It highlights the centrality of integrity to PwC's operations and the company's unwavering commitment to upholding the most exceptional ethical standards.

PwC TV commercial - Integrity produced for PwC was first shown on television on April 16, 2013.