About AudiAudi AG is a German luxury automotive manufacturer headquartered in Ingolstadt, Germany. The company designs, engineers, manufactures, and distributes luxury vehicles worldwide. Audi is a me...
In 2018, Audi launched a TV commercial that captured the hearts of car enthusiasts worldwide. Known as 'The Decision,' this ad spot showcased the 2018 Audi Q5 as the ultimate luxury SUV that could take you places where no other car could.
The ad starts with a young girl standing at a crossroad, holding her father's hand. She grapples with the decision of which route to take, while her father patiently waits for her to decide. This scene sets up the emotional tone of the commercial, emphasizing the importance of making the right decision in life.
As the father-daughter duo steps into their sleek, new Audi Q5, a voiceover explains how the car is the result of a perfect decision. The commercial then takes us through a series of stunning images showcasing the SUV's impressive features, such as its quattro all-wheel drive and an adaptive navigation system that can take the driver anywhere he or she desires.
Throughout the ad, the focus is on the car's capabilities, with the young girl making intuitive decisions that lead them to various outdoor locations. As they journey through the rugged roads, the Audi Q5 takes on the challenges with precision, comfort, and style. The family enjoys many unforgettable moments together in the car, with the Q5 taking the lead role.
The stunning scenery, the uplifting message, and the exceptional car features all combine to create an awe-inspiring TV spot. It's no surprise that this commercial has gained attention from car enthusiasts worldwide, capturing the essence of Audi's brand and showcasing the 2018 Audi Q5 as the ultimate luxury SUV.
2018 Audi Q5 TV commercial - The Decision produced for Audi was first shown on television on October 1, 2017.
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