What the Ford TV commercial - Those Who Stand Strong is about.

Ford's TV Spot 'Those Who Stand Strong' [T2] is a powerful portrayal of the strength and resilience of American workers. The ad showcases the hardworking men and women who have built this country from the ground up, and the spirit and determination that drives them.

The spot begins with a solemn scene of a deserted factory, but as the camera pans across the empty space, we hear the sounds of machinery starting up and hammers striking metal. We see workers rolling up their sleeves and getting to work, welding, carving, shaping, and constructing everything from cars to bridges.

The ad highlights the diversity of the workforce, showcasing people of all ages and genders, from different walks of life, working together to achieve a common goal. We see the sweat on their faces, the muscles in their arms, and the pride in their eyes as they create something that will last.

The messaging of the spot is clear: it's a tribute to all those who stand strong, who don't give up, who work tirelessly to make a difference. Ford is tapping into the American spirit of hard work and determination, acknowledging the sacrifices that workers make to keep this country moving forward.

Overall, 'Those Who Stand Strong' [T2] is a moving, evocative ad that pays tribute to the backbone of the American workforce. It celebrates the grit and determination that define us as a nation, and encourages viewers to join the ranks of those who stand strong and never give up.

Ford TV commercial - Those Who Stand Strong produced for Ford was first shown on television on May 24, 2023.