What the Keurig TV commercial - Staircase is about.

Title: Keurig TV Spot - 'Staircase'

Introduction:The Keurig TV Spot titled 'Staircase' is an engaging and memorable advertisement that showcases the convenience and joy of using a Keurig coffee maker. This commercial takes the audience on a whimsical journey featuring a captivating storyline centered around a magical staircase. With its clever storytelling and captivating visuals, the 'Staircase' TV spot perfectly encapsulates the essence of the Keurig brand.

Synopsis:The scene opens with a beautiful, modern kitchen, bathed in warm sunlight, highlighting a sleek Keurig coffee machine sitting on the counter. A young woman, filled with anticipation for her morning brew, approaches the Keurig machine with a cup in hand. As she inserts a coffee pod and presses the button, the magic begins.

Suddenly, a hidden staircase adorned with radiant colors and shimmering lights appears, leading the woman on a fantastical journey. Each step she takes on the magical staircase transports her to different locations, each more captivating than the last. As she ascends, she is accompanied by a whimsical musical score that adds to the enchantment.

The first stop on her journey takes her to a bustling café on a Parisian street, filled with the aroma of freshly brewed coffee. She observes the barista effortlessly preparing a delicious cappuccino, her senses delighted by the rich aroma and the spirited ambiance.

With a sip of her Keurig-brewed coffee, the woman smiles and continues her ascent. The next step takes her to a tranquil mountain peak covered in glistening snow. The crisp air and breathtaking view captivate her, perfectly complemented by her warm cup of Keurig coffee.

Her final step takes her to a vibrant tropical beach at sunrise. The gentle waves crashing against the shore, the sound of seagulls soaring above, and the sun rising on the horizon create an awe-inspiring moment. The woman savors the last sip of her Keurig coffee, experiencing a moment of pure bliss.

As the magical staircase fades away, leaving the woman back in her kitchen, she looks at her empty cup and smiles, appreciating the small moments of joy that Keurig brings to her daily routine.

Conclusion:The Keurig TV Spot, 'Staircase,' is a captivating advertisement that beautifully captures the essence of the Keurig brand. From the magical journey taken by the woman to the delightful locations she visits, this commercial emphasizes the convenience and joy that Keurig coffee brings to people's lives. Whether it's starting the day on a Parisian street, enjoying a quiet moment in the mountains, or embracing the serenity of a tropical beach, Keurig coffee provides a momentary escape and elevates the everyday coffee experience.

Keurig TV commercial - Staircase produced for Keurig was first shown on television on October 21, 2012.