What is ELIQUIS?ELIQUIS (apixaban) is a prescription medication used to prevent blood clots and stroke in people with atrial fibrillation (a type of irregular heartbeat) and to treat deep vein thrombo...
ELIQUIS is a prescription blood thinner medication used to reduce the risk of stroke and blood clots in people with atrial fibrillation. The ELIQUIS TV spot, titled "Around the Corner," highlights the importance of taking control of your health and preventing strokes.
The commercial features a man going about his day, walking down the street and drinking coffee at a cafe. Suddenly, he comes across a corner, and as he turns it, the world around him shifts. The colors become muted, and he struggles to walk. The scene then cuts to a hospital bed, where the man is hooked up to machines and unable to move.
The narrator explains that strokes can happen when you least expect them, but ELIQUIS can help reduce the risk of stroke and blood clots in people with atrial fibrillation. The man is then shown recovered and walking confidently with his loved ones, taking control of his health and his life with the help of ELIQUIS.
The message of the commercial is clear: take control of your health and prevent strokes, with the help of ELIQUIS. The tone is somber, but optimistic, emphasizing the importance of being proactive about your health and taking steps to prevent health issues like strokes. Overall, the "Around the Corner" spot effectively communicates the benefits of ELIQUIS while highlighting the serious risks of stroke.
ELIQUIS TV commercial - Around the Corner produced for ELIQUIS was first shown on television on April 16, 2019.
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