ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

What are the advantages of television advertising? TV reaches large audiences, provides a popular leisure activity, attracts loyal viewers, works in synergy with online advertising, offers adaptable ad formats, allows for targeted advertising, and can be affordable.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

Captive Audiences This is part of what makes TV so effective. Audiences don't have the same capacity to ignore ads that they do in print or digital mediums. Audiences are required to sit and listen for up to 30 seconds, a timespan that is remarkably harder to achieve digitally.

Benefits of advertising build customer awareness of your business and brand. promote the benefits of your products or services. communicate information about your business. increase sales and demand.

As research showed, television advertising increases the willingness to pay, in direct and indirect manner. In addition, ads positively affect the customer engagement with the brand as it is considered as the most credible and relevant means of advertising according to the consumers [1].

Create a Storyline or Jingle Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.