What the Wag! TV commercial - In Good Hands is about.

Wag! is a popular app that allows pet owners to schedule dog walkers and pet sitters remotely. The brand's latest TV spot, 'In Good Hands,' is a heartwarming ad that showcases the benefits of using their service.

The commercial begins with a woman leaving her apartment as her dog looks on with sad eyes. She apologizes to her furry friend, telling him she has to go to work and that she'll be back soon. The dog watches her leave and then, alone in the apartment, barks.

Cut to a beautiful outdoor park, where a Wag! walker is taking a group of happy dogs out for a stroll. The dogs are seen jumping and wagging their tails as they play and run in the sunshine, all while being kept on leashes by their attentive and caring walker.

The ad continues to show different dog owners and their pets, all of whom are benefiting from the services provided by Wag!. We see a couple on a dinner date, knowing their pup is out enjoying some fresh air and exercise. We also see a man at work, checking his phone and smiling as he watches a live video of his dog being taken on a walk via the app.

As the ad draws to a close, we see the woman from the beginning of the commercial returning home to her dog, who is comfortably asleep on the couch. She smiles, knowing he's been in good hands while she's been away.

The message is clear - Wag! provides a reliable and trustworthy service, where all dogs are treated with care and compassion. The tagline, "In Good Hands," is a simple but effective way to emphasize the brand's commitment to caring for animals while giving dog owners peace of mind.

This TV spot is a perfect example of how advertising can be both effective and emotionally resonant when done right. By tugging at the heartstrings of dog lovers everywhere, Wag! has effectively communicated that they are a service that can be trusted with even the most precious of family members - our furry friends.

Wag! TV commercial - In Good Hands produced for Wag Labs, Inc. was first shown on television on December 27, 2021.