What the Identigene TV commercial - Answers is about.
Identigene is a DNA testing kit company that provides at-home DNA testing services for a variety of purposes, including paternity testing and ancestry testing. Their TV spot titled 'Answers' follows the journey of a young woman who has always wondered about her past and wants to uncover more about her biological family.
The ad begins with the woman sharing her story, revealing that although she was adopted, she's always wanted to know more about her origins and her family tree. She explains that she recently took a DNA test with Identigene, and the results changed her life.
The commercial then shows snippets from her test results, which unveil previously unknown family members, including cousins, aunts, uncles, and even her birth father. The woman then excitedly recalls how she connected with her newfound family members who welcomed her with open arms.
The Identigene ad emphasizes how its DNA testing kit can help people find the answers they are searching for about their biological identity. The woman in the commercial was finally able to uncover long-held secrets about her family and reconnect with relatives she never knew existed.
Overall, the Identigene TV spot manages to convey a heartwarming message of hope and discovery while highlighting the company's DNA testing services and their ability to provide people with the answers they need to move forward in life.
Identigene TV commercial - Answers produced for
Identigene
was first shown on television on October 25, 2012.
Frequently Asked Questions about identigene tv spot, 'answers'
With more than 20 years of experience and millions of happy customers nationwide, it's easy to see why IDENTIGENE is America's number one paternity testing brand. IDENTIGENE DNA Paternity Test Collection Kit: America's number 1 retail paternity test brand with over 20 years of experience. 100% accurate.
There are two equally accurate ways to test for paternity:
- Blood tests: The potential father and child give blood samples at a medical office. The facility sends the samples to a lab for analysis.
- Cheek swabs: The potential father and child swab the inside of their cheeks for buccal (cheek) cells.
Then to collect a DNA sample just rub the swab inside your cheek for about 15 to 20 seconds. Finally put the paperwork and samples into the postage-paid envelope. And then drop it in any mailbox.
Studies have shown that DNA evidence is 99% accurate, making it one of the most foolproof pieces of evidence you can possibly use in court. Like fingerprints, no two people have the same DNA. If a mistake occurs, it's typically because of human error.
The system of DNA profiling used today is based on polymerase chain reaction (PCR) and uses simple sequences. From country to country, different STR-based DNA-profiling systems are in use.
A genetic test checks the DNA of your cells. It can find changes in your genes or chromosomes that may cause a genetic illness. The results may tell you about your ancestry, your health, or your risk for certain diseases. Testing can be done on a single gene, selected genes, or all of your genes (your genome).
Once forensic scientists obtain a sample, they extract the DNA from cells in bodily fluids or tissues and copy it. They then separate the copied markers using a process known as capillary electrophoresis. This enables them to identify distinct markers and the number of repeats for different markers in each allele.
Once forensic scientists obtain a sample, they extract the DNA from cells in bodily fluids or tissues and copy it. They then separate the copied markers using a process known as capillary electrophoresis. This enables them to identify distinct markers and the number of repeats for different markers in each allele.
As such, it can be used as evidence to help convict a suspect of a crime, but also to clear an innocent person. Samples from crime scenes or suspects, usually obtained from blood, hair or body fluids, are analysed, resulting in a DNA profile which can be compared against other profiles within a database.
There are three main types of DNA tests on the market: Y-chromosome (or Y-DNA), mitochondrial (or mtDNA), and autosomal. Each test produces different information. Ancestry® offers only the autosomal DNA test, which produces the most comprehensive snapshot of one's ethnicity and living relatives.
DNA tests are accurate, as long as a reputable DNA testing company is used for them. The raw data derived from the DNA tests are accurate and they do provide your genetic makeup. The analysis of that raw data is accurate, as long as the company performing it has a reputation of delivering reliable results.
DNA yield can be assessed using various methods including absorbance (optical density), agarose gel electrophoresis, or use of fluorescent DNA-binding dyes. All three methods are convenient, but have varying requirements in terms of equipment needed, ease of use, and calculations to consider.
