History. LensCrafters was founded in March 1983 by E. Dean Butler, who had been a manager with Procter & Gamble. Butler first developed the idea for a "while you wait" eyeglass retailer after helping a Procter & Gamble colleague produce television commercials for a family optical business in the late 1970s.

Sharon Stone, the new face of LensCrafters | EssilorLuxottica. LensCrafters, part of EssilorLuxottica, and one of the largest optical retail brands in North America, announced Sharon Stone, Golden Globe award winning actress and producer, as the face of the brand's new 2022 “Your Eyes First” communication campaign.

With a mission of helping people look and see their best, LensCrafters has a passion for vision care and offers the best selection of the latest trends in eyewear from leading designer brands as well as incomparable personalized service from Doctors of Optometry located at or next to its stores.

Choose from a range of thin lenses made from plastic or polycarbonate available in strong prescriptions for a premium look.

LensCrafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble. A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company.

Brand reputation A total of 68% of the reviews award the company just 1 star, while 15% award it 5 stars. Positive reviews frequently mention excellent customer service within LensCrafters stores. Negative reviews express concerns over hidden costs and online order problems.

Eric Anderson Eric Anderson serves as the CEO / President of LensCrafters. Helen Ryfkogel serves as the Regional Director Of Operations of Lenscrafters. Helen started at Lenscrafters in Oct of... Dave Reaves serves as the Vice President of Lenscrafters.

A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go. Why does your company exist? What do you hope to accomplish in the next several years?

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.

Brand reputation On Trustpilot, LensCrafters has an average customer rating of 2 out of 5 stars. A total of 68% of the reviews award the company just 1 star, while 15% award it 5 stars.

Plastic lenses are very difficult to crack or break and are much more durable than glass lenses - making them a great choice for both kids and adults. Reduce glare. Plastic lenses are less likely to cause problems with glare since they are naturally less reflective than glass.

The Company has a widespread brick and mortar retail network with banners such as LensCrafters, Target Optical and Pearle Vision in North America; Apollo, Vision Express, Pearle, Générale d'Optique, Visilab, Salmoiraghi & Viganò and David Clulow in EMEA; OPSM, Mujosh and Laubman & Pank in Asia- Pacific; MasVisión, GMO, ...