What the Trident TV commercial - Courtroom Innocence is about.

Trident's TV spot, 'Courtroom Innocence,' is a clever and humorous ad that features a courtroom scenario where a man is on trial for a crime he didn't commit. As the trial progresses, the man becomes increasingly anxious, fidgeting with his tie and sweating profusely, while the prosecutor presents his case with conviction.

Just when it seems like the man's fate is sealed, the defense attorney produces a key piece of evidence - a piece of Trident gum. As the man chews the gum, his anxiety disappears, and he begins to present his defense with confidence and clarity.

The ad concludes with the man being declared innocent and walking out of the courtroom with a smug grin on his face, thanks to the calming effects of Trident gum.

The TV spot is not only funny but also cleverly showcases the benefits of chewing gum to relieve stress and anxiety. It highlights the idea that small things can make a big difference, and that even in high-pressure situations like a courtroom trial, a simple act like chewing gum can help alleviate nerves and improve performance.

Overall, Trident's 'Courtroom Innocence' commercial is a lighthearted and entertaining ad that effectively conveys the product's message and benefits of chewing Trident gum.

Trident TV commercial - Courtroom Innocence produced for Trident was first shown on television on January 10, 2016.