Transitions Optical television commercial 2018

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Advertisers of the Transitions Optical TV Spot, 'Light Under Control' Song by Parov Stelar

Transitions Optical

Transitions Optical is a renowned company in the eyewear industry that specializes in producing and marketing innovative photochromic lenses. Founded in 1990, Transitions Optical has since revolutioni...

What the Transitions Optical TV commercial - Light Under Control is about.

Transitions Optical launched a new TV spot with a catchy song by Parov Stelar called "Light Under Control". The ad centers on the concept of light management, highlighting Transitions lenses' ability to adapt to various lighting conditions seamlessly.

The 30-second commercial opens with a young woman entering a room wearing Transitions lenses. As she strolls around the room, the lighting changes from natural sunlight to bright indoor lighting, and eventually, to dim lighting. With each transition, the lenses adapt accordingly, seamlessly adjusting to keep the woman's vision clear and comfortable. The catchy beat of Parov Stelar's tune, which matches the smooth transitions of the lenses, creates a captivating rhythm that accompanies the evolving environment.

The tagline "Light Under Control" exemplifies the functionality of Transitions lenses, highlighting the benefit of having one pair of glasses to manage several lighting conditions. In the final scene, the woman steps outside into natural sunlight, and the lenses transition back to a clear state, allowing her to see without any obstructions from glare.

The spot is a cleverly executed metaphor for the adaptability of Transitions lenses, showcasing how they can help you have a seamless visual experience in your everyday activities, without the need for switching between different pairs of glasses. With the catchy tune and impressive visuals, the ad is sure to grab viewer's attention and contribute to building brand loyalty.

Transitions Optical TV commercial - Light Under Control produced for Transitions Optical was first shown on television on April 16, 2018.

Song from commercial Transitions Optical TV Spot, 'Light Under Control' Song by Parov Stelar

"The Sun" by Parov Stelar

"The Sun" is a song by Austrian musician and producer Marcus Füreder, better known by his stage name Parov Stelar. The song features New Zealand singer Graham Candy and was released in 2014. It is a part of Parov Stelar's album "The Demon Diaries". The song is a blend of electro swing, pop, and jazz elements.

Reception and Remixes

"The Sun" was a commercial success, reaching the top 10 in several countries, including Austria, Germany, and Switzerland. It also gained popularity on streaming platforms such as Spotify and YouTube. The music video of the song has over 50 million views on YouTube as of August 2023.

The song has also been remixed several times by other musicians such as Klingande and LCAW. The Klingande remix of the song was released in 2015 and gained popularity in the electronic dance music scene.

Lyrics

"The Sun" is a song about the search for a place to call home. The lyrics talk about the feeling of being lost and the desire to find a place where one belongs. The song's chorus goes:

Hop back to my heart, the only place I feel alone