Monster.com is one of the world's leading career sites, dedicated to connecting job seekers with employment opportunities. Founded in 1994, the company has established a reputation for providing a vas...
Monster.com is a well-known job seeking website that has been providing job opportunities to people from all over the world for many years now. The company has always been at the forefront when it comes to advertising its services to the public. One of the most popular ad campaigns by Monster.com is the 'Haircut' TV spot, which highlights the struggles of job seekers in their quest to find employment.
The TV spot begins with a close-up of a man getting a haircut at a barber shop. The barber makes small talk with him and asks him what he does for a living. The man responds that he is currently unemployed and looking for a job. The camera then cuts to a montage of the job seeker dressed up and attending interviews but not getting the job.
The TV spot then takes a humorous turn when the man returns to the barber shop months later, and the barber does not recognize him because he has grown a thick beard and messy hair. The man explains to the barber that he has been job seeking for months, and as a result, he has lost his sense of self-worth. He then turns to the camera and says, "It's official. I've been at this job hunt for so long, I'm starting to look like my resume."
The TV spot ends with a message from Monster.com, encouraging job seekers to use their services to find the right job for them. The 'Haircut' TV spot successfully manages to highlight the struggles of job seekers while also injecting humor into the situation. It reminds viewers that Monster.com is a reliable platform that can help job seekers find the perfect job for them, regardless of their struggles.
Monster.com TV commercial - Haircut produced for Monster.com was first shown on television on January 2, 2020.
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