IntroductionSmithfield is a food company headquartered in Smithfield, Virginia, United States. The company was founded in the 1930s and now operates in 40 countries around the world. Smithfield is one...
Smithfield Fresh Pork's commercial titled "Shake It Up" is an advertisement that encourages its viewers to step out of their cooking comfort zones. The TV spot starts with two people entering a restaurant, and the camera follows them as they sit down, browse the menu, and order pork meals. While they wait for their food, the waitress brings out some bottles of sauce, and this is where the excitement really begins.
As the people begin to pour the sauces onto their meals, the camera shows viewers different ways to spice up pork dishes. From fruity to spicy flavors, the commercial urges viewers to shake up their pork meals and explore new tastes. The "Shake It Up" slogan is repeated throughout the ad, reminding viewers that switching up their cooking routine can bring a burst of excitement to their meals.
The commercial ends with a dynamic visual of different animated characters dancing amid an explosion of flavor. The sketched out scenes depict the concept of shaking up one's meal, going beyond the usual routine, and exploring new ways of cooking pork.
Overall, this TV spot is an excellent advertisement for Smithfield Fresh Pork, urging its consumers to explore new ways of cooking with their products. The commercial is vibrant, quirky, and captivating, making it easy for the viewer to imagine shaking up their meal routine.
Smithfield Fresh Pork TV commercial - Shake It Up produced for Smithfield was first shown on television on February 3, 2018.
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