What the Smithfield TV commercial - Were Open is about.

Title: Smithfield TV Spot, 'We're Open'

Introduction:The Smithfield TV spot, titled 'We're Open,' highlights the resilience and dedication of Smithfield, a renowned restaurant that has long been a pillar of its community. This heartwarming ad showcases Smithfield's commitment to serving its customers, even in the face of adversity. Let's dive into the details of this inspiring commercial.

Scene 1: The restaurant at dawnThe commercial begins with a shot of the Smithfield restaurant just as the sun is rising. The camera pans across the exterior, showcasing its rustic charm and inviting ambiance. The soft morning light gives the scene a warm and comforting feel.

Scene 2: The bustling kitchenAs the camera transitions to the interior, the viewer is greeted by the bustling activity in the kitchen. Chefs in crisp white jackets diligently craft culinary delights, their passion evident in each dish they prepare. The sounds of sizzling pans and clattering utensils fill the space, conveying a sense of dedication and energy.

Scene 3: The waitstaff preparing tablesThe scene then shifts to the front of the restaurant, with the waitstaff meticulously setting tables in anticipation of the day ahead. Their smiles and friendly interactions with one another show the camaraderie that exists within the Smithfield family.

Scene 4: Preparing to welcome guestsAs the restaurant prepares to open its doors, the shot transitions to the staff gathering for a brief meeting. The manager addresses the team, expressing gratitude for their hard work and emphasizing the importance of providing exceptional service to every guest who walks through the door.

Scene 5: The first guests arriveThe ad then takes us to the moment the restaurant opens. The door swings open, and the first guests step inside, greeted by the warm atmosphere and friendly staff. The camera captures their smiles of anticipation as they soak in the inviting ambiance.

Scene 6: Culinary delights and happy customersThe next series of shots showcases various dishes being expertly prepared and presented to the customers. The camera pans across steaming plates of delectable food, capturing the chefs' artistry and the customers' joy as they indulge in the culinary delights that Smithfield is renowned for.

Scene 7: A special momentThe final scene of the TV spot reveals a heartwarming moment between a young child and one of the Smithfield waitstaff. The child, who has just blown out the candle on their birthday cake, looks up to see the waitress approach with a small gift and a warm smile. The child's face lights up with delight, capturing the special bond that Smithfield shares with its community.

Closing:As the screen fades to black, the words "Smithfield: Open to Serve, Open to Make Memories" appear, effectively summarizing the message behind the TV spot. With its strong sense of community, dedication to high-quality cuisine, and commitment to creating unforgettable experiences, Smithfield is more than just a restaurant; it's a place where memories are made and cherished.

This TV spot not only showcases the restaurant's dedication but also evokes an emotional response, reminding viewers of the importance of supporting local businesses and celebrating the power of food to bring people together.

Smithfield TV commercial - Were Open produced for Smithfield was first shown on television on April 2, 2020.