What the Jitterbug Plus TV commercial is about.
The Jitterbug Plus TV Spot is a classic piece of marketing that is designed to appeal to seniors who want a simple, easy-to-use mobile phone. The Jitterbug Plus is a flip phone that features large, easy-to-read buttons and a bright, clear screen that is perfect for seniors who may have difficulty seeing small text or navigating complicated menus.
The TV Spot is a 30-second commercial that highlights the key features of the Jitterbug Plus. It opens with a shot of an elderly couple sitting together on a park bench. The woman pulls out her Jitterbug Plus and starts dialing a phone number, while the man looks on with a smile.
As she talks on the phone, the commercial cuts to a series of shots that highlight the key features of the Jitterbug Plus. We see the large, easy-to-read buttons, the bright, clear screen, and the simple, intuitive menu system. The commercial also emphasizes the phone's senior-friendly features, such as its easy access to emergency services and its ability to block unwanted calls.
Throughout the commercial, a friendly voice-over provides additional information about the Jitterbug Plus and its features. The overall tone of the spot is warm, friendly, and reassuring, designed to make senior viewers feel comfortable and confident about using the phone.
Ultimately, the Jitterbug Plus TV Spot is an effective piece of marketing that speaks directly to its target audience. It highlights the key features of the Jitterbug Plus in a way that is easy to understand and appealing to seniors, making it an attractive option for anyone looking for a simple, easy-to-use mobile phone.
Jitterbug Plus TV commercial produced for
Lively (Mobile)
was first shown on television on September 20, 2012.
Frequently Asked Questions about jitterbug plus tv spot
The Mamas & the Papas
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Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.
1996 Burger King commercial, featuring the 1976 hit by Orleans, "Still The One."
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.
A transition is a passage of music composed to link one section of music to another. Transitions often function as a moment of transformation and may, or may not in themselves, introduce new, musical material.
After all, any replaying of the song used is more than just playing a good song… it's reminding listeners of the ad that either introduced or re-introduced them to it in the first place (whether they realize it or not). That's called brand recall, and it's free. The same thing happens with music in popular TV shows.
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.
Instrumental music is generally used as a “soundbed” for commercials with spoken words or voiceovers in the foreground. Other times it's useful for illustrating a humorous situation or somber scenario.
Instrumentals
Instrumentals are better used as background music in advertisements, as they complement voice-overs and spoken language better, capturing the viewer's attention. Vocal tunes are used to associate the advertisement with the brand, evoke emotion, and make viewers connect the melody to the video part of the ad.
Transition strategies are techniques used to support individuals with ASD during changes in or disruptions to activities, settings, or routines. The techniques can be used before a transition occurs, during a transition, and/or after a transition, and can be presented verbally, auditorily, or visually.
Transition effects are one of the most common sounds you can hear in electronic music genres nowadays. They include swells, buildups, sweeps, and other effects, which help build a sense of expectation coming towards a certain part of your songs, like the drop or breakdown.
Evokes Emotion
One of the reasons commercials love to use music is because music has the ability to evoke a range of emotions. From an up beat, happy guitar, a melancholic piano arpeggio or even high-tech sound effects, the music that accompanies commercials can set the tone of what the commercial is trying to convey.