Extra Gum is a chewing gum brand owned by Wrigley, a subsidiary of Mars, Incorporated. The brand was launched in 1984 as a sugar-free alternative to traditional chewing gum. Since then, Extra Gum has...
In the vibrant world of commercials, where creativity and storytelling collide, one particular TV spot by Extra Gum is a delightful celebration of love and unexpected connections. Titled 'Fiestas: encontrarás el amor' (which translates to 'Parties: you will find love'), this ad takes us on a heartwarming journey that will make you believe in the magic of the universe.
The scene opens on a festive and colorful Mexican street fiesta, bustling with energy and excitement. The sound of laughter and music fills the air as people of all ages and backgrounds gather to revel in the joyous occasion. We catch glimpses of mouthwatering food, beautifully decorated stalls, and children chasing each other playfully.
Among the crowd, we focus on Rosa, a young woman with an infectious smile and a spirit full of curiosity. As she moves through the fiesta, her eyes meet those of a handsome young man named Alejandro, who is engrossed in a captivating conversation with his friends. A brief moment of connection passes between them, but the crowd pulls them away in different directions.
Craving a bit of adventure, Rosa instinctively follows her heart and embarks on a playful chase through the fiesta, trying to catch another glimpse of Alejandro. As they navigate the festivities, they playfully steal each other's hats, exchange mischievous glances, and ultimately find themselves in a whimsical dance-off in the heart of the fiesta.
The energy between Rosa and Alejandro is palpable; their personalities intertwining effortlessly as they twirl and spin to the lively music. Their moves are stylish, their chemistry undeniable, and their connection grows stronger with every step. As the dance concludes, they find themselves in the center of a jubilant crowd, applauding and cheering for the newfound love that has blossomed before their eyes.
The screen fades to black, and the heartwarming message of the ad is unveiled: "Extra Gum: Find Love Unexpectedly." This sweet and simple statement encapsulates the magic of the moment, reminding us that love has a way of surprising us when we least expect it.
As the commercial ends, viewers are left with a sense of joy, hope, and a belief in the power of serendipity. Extra Gum's 'Fiestas: encontrarás el amor' captivates our hearts, proving that love can be discovered in the most unexpected places, even amidst the vibrant chaos of a fiesta.
Extra Gum TV commercial - Fiestas: encontrarás el amor produced for Extra Gum was first shown on television on November 21, 2021.
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MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...