The American Classic TV spot titled "Paul Resemblance" featuring Bob Roll is a humorous advertisement that highlights the brand's high-quality bike wheels. The ad shows Bob Roll, a former professional cyclist, on a bike ride with a Paul McCartney lookalike. The two ride side by side, with viewers unable to tell the difference between Bob and Paul until the end of the commercial.
The ad is set on a beautiful and scenic road with mountains and greenery in the background. Bob and Paul look similar, with their long hair and beards, sunglasses, and their vintage bikes. The two are shown chatting, sharing stories, and enjoying the ride together.
As they pedal uphill, the wheels on Bob's bike start to wobble, and he starts to slow down. But Paul on the other hand, keeps pedaling effortlessly thanks to his American Classic wheels. Bob cannot keep up, and the two slowly drift apart.
The ad ends with Bob and Paul riding next to each other, with Paul finally revealing his true identity, and the tagline "American Classic Wheels: The difference is black and white."
Overall, the commercial is a creative and funny way to showcase the benefits of American Classic Wheels. The ad is designed to appeal to cyclists, especially those who are serious about their hobby. The ad is also a nod to music lovers, with the resemblance to Paul McCartney adding a nostalgic and cool element to the ad.
American Classic TV commercial - Paul Resemblance produced for American Classic was first shown on television on July 7, 2013.
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