What the Gilt TV commercial - Taxi Change is about.

Gilt, an American online shopping destination that offers high-end fashion, home decor, and travel experiences, released a TV spot titled "Taxi Change." The ad, which aired in 2017, featured an unsuspecting taxi passenger who was in for a thrilling ride.

The TV spot opens with a young woman hailing a taxi on a bustling city street. She climbs into the car and gives the driver her destination. However, as the taxi begins to move, the driver abruptly switches gears and starts speeding through the city streets and alleys, much to the passenger's confusion.

As the journey continues, the passenger notices that the taxi's red interior has transformed into vibrant shades of blue and gold. The once sober driver breaks into a choreographed dance while the taxi keeps moving through the city. The passenger, amused and exhilarated, realizes that she is part of a Gilt promotion.

The ad closes with the driver returning to his normal self, and the passenger exiting the taxi, delighted by the unexpected adventure. The spot concludes with the tagline, "Change Starts Here," as Gilt's logo appears on the screen.

The TV spot was a creative and engaging take on the "changing" experience that Gilt offers as an online shopping platform. The ad connected with audiences by tapping into the joy of experiencing something unexpected, and it successfully reinforced the brand's message of being a catalyst for change and transformation.

Gilt TV commercial - Taxi Change produced for Gilt was first shown on television on November 13, 2012.