What the Monster.com TV commercial - Its a Baby is about.

Title: Monster.com TV Spot: 'It's a Baby'

Introduction:Monster.com, a leading online job portal, is known for its creative and engaging advertising campaigns. One such memorable TV spot from Monster.com is titled 'It's a Baby.' This commercial takes a unique and humorous approach to highlight the challenges individuals face in their careers and the importance of finding the right job fit. Let's delve into the details of the Monster.com TV spot, 'It's a Baby.'

Summary of the TV Spot:The Monster.com TV spot, 'It's a Baby,' begins with a couple excitedly sitting in the doctor's office, eagerly anticipating the results of an ultrasound scan. As the doctor conducts the examination, the couple's excitement quickly fades, replaced by shock and confusion. The doctor then brings the ultrasound display into view, revealing that instead of a human baby, the couple is expecting a miniature adult man complete with a briefcase.

As the commercial progresses, the focus shifts to the challenges the couple faces in adapting to life with a baby who possesses adult characteristics. They are shown struggling to change diapers, push a stroller, and feed the infant, which requires negotiating over complex contracts instead of typical baby food. The humorous challenges highlight the absurdity of the situation and cleverly convey the message that finding the right job fit is as crucial as finding the right fit for parenthood.

The commercial features catchy background music that adds to the overall appeal. It consistently showcases the Monster.com logo throughout the spot, reminding viewers of the brand's association with helping individuals find fulfilling careers.

Message and Impact:The Monster.com TV spot, 'It's a Baby,' effectively communicates the importance of job satisfaction and finding the right career fit. By using a playful and unexpected twist, the commercial captures the audience's attention while also resonating with their own personal experiences. It highlights the idea that just as having a baby who possesses adult traits would be challenging, so is being stuck in a job that doesn't align with one's skills, passions, or ambitions.

The overarching message conveyed through 'It's a Baby' is that individuals should not settle for a job that makes them feel unfulfilled, undervalued, or stuck in their professional growth. Instead, it encourages viewers to explore Monster.com as an avenue to discover new opportunities, find a job that aligns with their abilities and goals, and ultimately enjoy a more satisfying and rewarding career experience.

Conclusion:Monster.com's TV spot, 'It's a Baby,' stands out for its creative and humorous approach in highlighting the importance of finding the right job fit. Through a witty storyline and memorable visuals, it effectively conveys the message that settling for a career that does not provide personal and professional fulfillment can be as challenging as raising a baby with adult-like characteristics. This advertisement successfully captures the attention of its audience, encouraging them to consider exploring job opportunities through Monster.com for a more satisfying career journey.

Monster.com TV commercial - Its a Baby produced for Monster.com was first shown on television on October 2, 2018.