Miller High Life is an American beer brand that has been around for over 100 years. The company was founded in 1855 in Milwaukee, Wisconsin, by Frederick Miller, who came to the United States from Ger...
The Miller Brewing Company launched a TV spot entitled 'Finger Sandwiches and Designer Footwear' that is both amusing and engaging. The ad starts with a group of friends relaxing on a yacht, sipping on Miller High Life beer while an expensive, designer footwear floats by them. The captain of the yacht educates his guests that they are surrounded by people who are "all about the garnish."
Despite being surrounded by people who are more interested in the aesthetics of their drinks than the actual taste, Miller High Life is introduced as the perfect beer for those who want to enjoy life's simple pleasures. The ad shifts to a rather humorous scene of a woman aggressively applying lipstick in the middle of a party, just as a tray of unappetizing finger sandwiches floats by her. The Miller High Life slogan, 'The Champagne of Beers,' is then introduced as a nod to those who value quality, not just appearances.
Overall, this TV spot successfully highlights the premium quality of Miller High Life beer and the brand's commitment to providing simple pleasures in life. The humoristic approach to the ad ensures that viewers are entertained while being informed about the product. Miller Brewing Company has definitely made a clever move with this TV spot.
Miller Brewing Company TV commercial - Finger Sandwiches and Designer Footwear produced for Miller High Life was first shown on television on December 10, 2014.
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