What the Spalding TV commercial - Set the Standard is about.

In the world of sports, there's one name that has become synonymous with excellence and quality: Spalding. With a rich history dating back to 1876, this iconic brand has continually pushed the boundaries of innovation, setting the standard for athletic equipment. And in their latest TV spot, aptly titled 'Set the Standard,' Spalding showcases their unwavering commitment to excellence.

The commercial opens with a sweeping aerial shot of a vibrant basketball court, bathed in golden sunlight. The court is bustling with activity, as athletes of all ages and backgrounds fiercely compete. Each movement is captured in breathtaking slow motion, highlighting the beauty and intensity of the game.

As the camera pans across the court, we see athletes using various Spalding basketballs, showcasing the brand's wide range of offerings. From professional players sinking three-pointers with precision to young beginners dribbling with determination, the TV spot emphasizes the inclusivity and accessibility of Spalding products.

A pulsating soundtrack fills the air, perfectly complementing the visuals. The beat intensifies as the camera zooms in on the athletes' sweat-drenched faces, capturing their dedication and passion. We witness the unyielding pursuit of greatness, the relentless drive to push beyond limits and set new standards.

Interwoven with the shots of the athletes, we catch glimpses of the iconic Spalding logo. The TV spot emphasizes the brand's legacy, highlighting that they have been the prevailing choice for countless sports champions throughout history.

The visuals transition to showcase the meticulous craftsmanship behind each Spalding product. We see experienced hands expertly stitching basketballs, paying attention to every detail. The TV spot exudes the pride and dedication that goes into creating every Spalding ball, reinforcing the brand's commitment to producing the highest quality sporting equipment.

As the spot approaches its climax, we witness a thrilling dunk that encapsulates the power and precision of the game. The ball soars through the air, guided by the athlete's skill, before effortlessly gliding through the hoop. The moment is electrifying, symbolizing the epitome of achievement that Spalding represents.

The TV spot concludes with the words "Spalding: Set the Standard" flashing across the screen. It's a powerful statement, encapsulating the brand's mission to continuously innovate, inspire, and elevate sportsmanship worldwide.

This captivating Spalding TV spot, 'Set the Standard,' serves as a testament to the brand's enduring legacy and its unwavering commitment to excellence. It encapsulates the spirit of athletes, from beginners to professionals, who rely on Spalding to elevate their game. By pushing boundaries, breaking barriers, and setting new standards, Spalding continues to leave an indelible mark on the world of sports.

Spalding TV commercial - Set the Standard produced for Spalding was first shown on television on January 27, 2019.