Ford Warriors in Pink is a company created by Ford Motor Company that supports breast cancer awareness and research. The company was founded in 1993, and has since then raised millions of dollars to s...
The Ford TV spot titled 'Lifetime: Her America: Warriors in Pink' is a powerful and inspiring advertisement that promotes their Warriors in Pink program. The commercial showcases women who have battled breast cancer and have emerged stronger and more determined to live life to the fullest.
The ad opens on a close-up shot of a woman who has lost her hair due to chemotherapy. She puts on a bandana, revealing a tattoo on her scalp that reads "Warrior." The camera then cuts to other women, all of whom have either fought or are currently fighting breast cancer. They are seen driving Ford cars, running, and spending time with friends and family.
As the ad progresses, we see these women engaging in various activities, from hiking to grocery shopping, all while wearing the signature pink ribbon emblematic of breast cancer awareness. The women speak about their experiences with cancer and how they have become stronger because of it.
The commercial ends with a voiceover that encourages viewers to support the Warriors in Pink program by buying Ford cars or merchandise, as a portion of the proceeds goes to breast cancer research. The spot leaves a lasting impression on the viewer by showcasing the resilience and strength of women who have faced the battle with breast cancer while inspiring hope and positivity.
Overall, the Ford TV spot, 'Lifetime: Her America: Warriors in Pink' is a touching and motivating ad that sheds light on the Warriors in Pink program and the incredible women that have benefitted from it.
Ford TV commercial - Lifetime: Her America: Warriors in Pink produced for Ford Warriors in Pink was first shown on television on September 10, 2018.
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