What the Liberty Mutual TV commercial - Ion Television: Backseat Organizer is about.

Liberty Mutual's TV commercial titled 'Ion Television: Backseat Organizer', features Carmen Ordoñez, a popular fashion and lifestyle blogger, who is known for her blog, Viva Fashion. The ad highlights Liberty Mutual as a leading insurance provider that offers value beyond insurance coverage to its customers.

In the commercial, Carmen is seen driving her car, with her two kids sitting in the backseat. Her kids are seen playing with toys, drinks, and snacks that are scattered all over the backseat. Carmen struggles to maintain a clean and organized backseat while driving. Suddenly, she spots a Liberty Mutual backseat organizer in her purse and expresses her surprise and pleasure.

The Liberty Mutual backseat organizer is designed to help drivers keep their vehicle tidy and organized. It has several compartments, including a trash bin and drink holders, which make it easy for parents to manage their children's snacks and drinks while driving.

The TV spot underscores how Liberty Mutual understands the needs of its customers and provides value through its innovative products such as the backseat organizer. The ad concludes with the tagline "Liberty Mutual: Insurance beyond insurance."

In summary, the Liberty Mutual TV spot featuring Carmen Ordoñez showcases the brand's commitment to providing innovative and practical products that cater to the diverse needs of their customers. The ad is effective in highlighting the insurer's focus on delivering value beyond traditional insurance coverage.

Liberty Mutual TV commercial - Ion Television: Backseat Organizer produced for Liberty Mutual was first shown on television on October 24, 2018.