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Advertisers of the Kleenex TV Spot, 'Anthem'

Kleenex TV commercial - Anthem
Kleenex

Kleenex is a brand of facial tissue, hand towels, and toilet paper that has been around since 1924. It is owned by the consumer products company Kimberly-Clark, which is based in the United States. In...

What the Kleenex TV commercial - Anthem is about.

Kleenex TV commercial - Anthem

The Kleenex TV spot, 'Anthem' is a touching advertisement that captures the various emotional moments throughout life that require the use of a Kleenex tissue. The commercial features a diverse group of people from all walks of life - from a young boy with a scraped knee to a woman crying tears of joy after receiving a marriage proposal.

The advertisement is set to the tune of the classic song "Carry On" by the folk-rock band Crosby, Stills, Nash & Young. The song's soothing melody and powerful lyrics complement the emotional scenes depicted in the commercial perfectly. As each person reaches for a Kleenex tissue to wipe away their tears, the viewer is reminded of the role that Kleenex plays in our daily lives.

From a father holding his newborn child to a group of friends sharing a tender moment of support, 'Anthem' beautifully captures the wide range of emotions that life can bring. The commercial ends with the powerful tagline, "Someone needs one," reminding viewers that Kleenex is there for us during life's most emotional moments.

Overall, the Kleenex TV spot, 'Anthem' is a heartwarming and emotionally compelling advertisement that beautifully captures the role that Kleenex plays in our lives - as a source of comfort and support during life's most emotional moments.

Kleenex TV commercial - Anthem produced for Kleenex was first shown on television on January 17, 2023.

Frequently Asked Questions about kleenex tv spot, 'anthem'

No, the legend of the cursed Japanese Kleenex Commercial is not true, in fact, I'm not sure the legend even existed prior to 2006. First, the claims that the legend led to the death of the crew are verifiably not true. Keiko Matsuzaka is alive and well and still working on various television shows and movies.

In 1986, Kleenex released this commercial in Japan. It's a simple, almost minimalistic premise: a woman in white and an ogre child sit on a pile of hay and enjoy their Kleenex brand tissues while the song “It's a Fine Day” by Jane & Barton plays in the background.

They say that the baby actor, the one seemingly dressed like an oompa-loompa, later died in a horrible car crash and was decapitated! Even the music in the ad was haunted. It was supposedly an old German folk song containing the lyrics: “Die, die, everyone is cursed and will be killed.” Catchy.

The most expensive advertisement ever made is entitled No.5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.

Sakura Sakura "Sakura Sakura" (さくら さくら, "Cherry blossoms, cherry blossoms"), also known as "Sakura", is a traditional Japanese folk song depicting spring, the season of cherry blossoms. It is often sung in international settings as a song representative of Japan.

The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.

Kleenex is scrapping "Mansize" branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist. The company said the tissues would now be called "Extra Large". One customer questioned the firm after her four-year-old son asked if "girls, boys and mummies" can use them.

The Most Expensive Commercials Of All Time

  • CARLTON DRAUGHT: $1.5 million (2005)
  • FERRARI/SHELL: $4.5 million (2007)
  • HONDA: $6.2 million (2003)
  • PEPSI: $8.1 million (2002)
  • CHRYSLER: $12 million (2011)
  • AVIVA: $13.4 (2008)
  • GUINNESS: $16 million (2007)
  • CHANEL: $33 million (2004)

the Discount Tire Company's Thank you commercial The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

"Sakura Sakura" (さくら さくら, "Cherry blossoms, cherry blossoms"), also known as "Sakura", is a traditional Japanese folk song depicting spring, the season of cherry blossoms. It is often sung in international settings as a song representative of Japan.

Sakura is a traditional Japanese folk song depicting the coming of spring. Sakura literally translates to “cherry blossom.” These beautiful flowers are celebrated throughout Japan. This song is said to be written sometime between 1600-1800 and is often played on a Japanese instrument, the koto.

Introduced in 1924 as a “sanitary cold cream remover,” Kleenex derived its name both from that cleaning function and to link it phonetically to Kotex, the sanitary napkin Kimberly-Clark had introduced just four years earlier.

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Agenices

Agenices of the Kleenex TV Spot, 'Anthem'

Kleenex TV commercial - Anthem
JWT

JWT, also known as J. Walter Thompson, is an advertising agency headquartered in New York City. The company was founded in 1864 by James Walter Thompson, and it is considered one of the oldest and mos...

Kleenex TV commercial - Anthem
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Kleenex TV commercial - Anthem
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

Products

Products Advertised

Kleenex Ultra Soft
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