Kleenex® Professional Brand of Restroom Products and Facial Tissue.

facial tissues Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries.

The Kleenex® facial tissues you know and love on shelves today are proudly made in South Carolina, Connecticut, Oklahoma, and Ontario.

The book examines how Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. The marketing campaigns orchestrated to launch the product enabled it to transform from a cold cream remover for Flappers into the iconic brand we know it as today.

1920s. The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.

Kleenex defined the category of facial tissues by being the first to offer the product. In 1924, the trademark was issued by the United States Patent and Trademark Office.

Originally marketed as a cold cream remover, Kleenex brought disposable facial tissues mainstream as an alternative to handkerchiefs. Their 'Don't carry a cold in your pocket' marketing campaign was a successful repositioning effort to make wider use of their product.

Kimberly-Clark's recipe for facial tissues starts with mixing the pulp and water to form a slurry of fibers which is called the stock. Once the stock is ready, it is thinned by adding some more water. The cellulose fibers are separated in refiners and formed into a sheet that consists of 95% fiber and only 5% water.

Ingredients and Purposes

1920s. The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.

Tissues are more absorbent and have a higher wet strength, meaning they won't fall apart when you blow your nose. The higher wet strength of tissues makes them better at trapping mucus, which means that you're less likely to spread germs when you blow. 4. Tissues have a smoother surface than toilet paper.

What ingredients make Kleenex® Anti-Viral† tissues anti-viral? Kleenex® Anti-Viral† contain citric acide and sodium lauryl sulfate, which inactivate certain viruses* within the tissue. Citric acid and sodium lauryl sulfate are common ingredients used in everyday households.